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This article reviews a college library program and provides recommendations for improvement, including marketing strategies, website redesign, staffing evaluation, and planning for student success.
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Learning Resource CentersProgram Review Fall 2009
Background Reading • “College students use search engines to begin an information search (89 percent). Two percent begin an information search on a library web site.” - College Students’ Perceptions of Libraries and Information Resources - Conclusion • “Complete the migration from print to electronic collections . . . Redevelop the library as the primary informal learning space on the campus.” - Lewis, David W. “A Strategy for Academic Libraries in the First Quarter of the 21st Century”
Strengths of the Unit • Abundance of Online Resources • Course Integrated InstructionLibGuides(Online Resource Guides for Students) • Membership in CCLA • High Satisfaction Ratings
Weaknesses of the Unit • Inadequate Marketing • Evidenced by Underutilization of Resources/Services • Staffing Inconsistencies/ Low Number of Librarians • Insufficient Unit-Driven Planning and Evaluation • Technological Resources and Services • Library Facilities
Marketing For Student Success
Marketing • Develop Marketing Strategies (Recommendation # 1) • New Student Orientations • Faculty and Staff In-service Meetings • Partnerships with Student Support Services • Increase Collaboration with Classroom Faculty • Redesign the Library Website(Recommendation # 2) • More Interactive • Visually Appealing • Test Usability with Students
Marketing (Cont) Ask a Librarian • Market Live Chat Service as Extension of Hours for Reference Assistance • 10 am – 12 midnight Sunday through Thursday • 10 am – 5 pm Friday and Saturday Advantages • Meets Students Where They are (Online) • Live Chat with a Florida Librarian • Excellent for Distance Learning (Recommendation # 9)
Staffing For Student Success
Staffing • Evaluate Staffing Composition • Do Job Descriptions Reflect Today’s Work? • Does Each LRC Have the Right Mix of Positions? (Recommendation #5) • Create a Faculty Librarian Position at SouthShore Restore a Faculty Librarian Position at Dale Mabry(Recommendation #4)
Cohort Institution Comparison FTE Students per Librarian *Includes Santa Fe, Palm Beach, Valencia and Broward Community College; SPC and HCC *
FTE FTE Students Per Each Full-time Librarian by Campus *611 FTE at SouthShore per 0 faculty librarian *
Planning For Student Success
Planning • Complete the HCC Libraries’ Master Plan • Technological Resources and Services • Repurposing of Space • Library as “Place” Concept • Evaluate Library Collections (Recommendation #3)
Planning (Cont) • Update the Information Literacy Plan • Include Assessment Measures(Recommendation # 7) HCC’s Information Literacy Plan was referenced as a model plan in this book.
Planning (Cont) • Improve Library Data Collection Methods • Increase Student Response (Recommendation # 6)
Planning (Cont) • Support a One Card or Single Sign-on • Simplify Library Access • Campus and Distance Learning Students (Recommendation # 8) Hawk Card has Arrived! Uses Student ID Number for Library Access
Questions? Ask a Librarian