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presentation of international cosmetics trade fair concept and program

presentation of international cosmetics trade fair concept and program. VERSION: JANUARY 2005. index. background – why Poland? interCHARM Polska 2004 – summary report edition 2005 – description marketing strategy for edition 2005. why Poland ?.

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presentation of international cosmetics trade fair concept and program

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  1. presentation of international cosmetics trade fair conceptand program VERSION: JANUARY 2005

  2. index • background – why Poland? • interCHARM Polska 2004 – summary report • edition 2005 – description • marketing strategy for edition 2005

  3. whyPoland ? • Poland with almost 40 mln population is the biggestcosmetic market in Central Europe • central location in Europe (Warsaw – Moscow, Warsaw - Milano or Warsaw - Paris destination is the same – about 1500 km. - 2 hour flight) • May 1st 2004 Poland joined European Union – many new possibilities are now available • Poland is a natural bridge between Western and Eastern European countries [POLmediaexpo ] [May 1st 2004 ] [ It is here the West meets the East ]

  4. why Poland? Due to big potentials of the domestic cosmetic industry as well as the internal market itself, Poland influences the whole Central-European region interCHARMRussia, Moscow CosmeetingParis interCHARMUkraina, Kiev interCHARMPolska, Warszawa Beauty WorldFrankfurt COSMOPROF Bologna

  5. whyPoland ? Poland in Europe Population - 38,3 million Land area - 312,685 km2 neighbours: Russia, Lithuania, Belarus, Ukraine, Slovakia, Czech Republic, Germany The number of citizens in 10 new EU members (in thousands) With population of almost 40 milion Poland is the largest market in Central Europe! Poland Source: Eurostat

  6. whyPoland ? Poland in figures GDP value USD 209,6 billion (*2003)  GDP growth + 5,5% (*2004) GDP per capita USD 5400 (*2003) Inflation + 2% (*2004) Average salary 550 EUR (*2004)  Export USD 53,6 billion (*2003)  Import USD 68 billion (*2003) 

  7. whyPoland ? Polandkey macroeconomic indicators Source: Polish Official Statistics (GUS); forecast for the years 2005, 2006 by Economist Intelligence Unit Poland’s economy is one of the fastest growingin 2004in comparison to other countries. Source: The Economist, July 2004

  8. whyPoland ? Polandkey macroeconomic indicators Source: Central Intelligence Agency Source: Polish official Statistics (GUS)

  9. whyPoland ? cosmetic markets in Central & Eastern Europe Value retail sales of cosmetics & toiletriesby country 2002 Value retail sales of cosmetics & toiletries in Poland shows that Poland is one of the biggest cosmetics market in Eastern and Central Europe. Poland Source: Euromonitor

  10. whyPoland ? cosmetic market in Poland sales value of cosmetics in Poland in 2002 Source: MEMRB

  11. why interCHARM Polska? concept • interCHARM Polska is the only cosmetic industry international trade fair in Poland • it is really modern, professionally prepared trade fair event, which gathers in one time and in one place… ALL COSMETICS SECTORS IN POLAND: • cosmetics • selective, mass and for professionals • perfumery • hairdressing • solariums • SPA & Wellness • raw materials, packaging, machinery • services • accessories • manufacturers • trade companies • services

  12. dlaczego interCHARM Polska? facts & figures statistics on 2004 edition • exhibition space 4.127m2 net (gross 10.000 m2) • number of pavilions – 3 • exhibitors 217 from 21 countries • business visitors over 6000 from 35 countries • national sectionsItaly, Germany, Turkey, Taiwan [polmediaEXPO ]

  13. why interCHARM Polska? facts & figures statistics on 2004 edition STRUCTURE OF EXHIBITORS BY ACTIVITY SECTOR

  14. why interCHARM Polska? facts & figures statistics on 2004 edition STRUCTURE OF EXHIBITORS BY COUNTRY 217EXHIBITORS FROM 21 COUNTRIES

  15. why interCHARM Polska? facts & figures statistics on 2004 edition Belarus Belgium Bosnia & Herzegowina Bulgaria Costarica Czech Republic Egypt Finland France Germany Holland Hungary India Israel Italy Latvia Lithuania Malta Moldovia Poland Romania Russia Saudi Slovakia STRUCTURE OF VISITORS BY COUNTRY Polish 87% foreign 13% Slovenia South Africa Spain Sweden Switzerland Taiwan Turkey UAE Ukraine United Kingdom USA OVER 6000 VISITORS FROM 35COUNTRIES

  16. why interCHARM Polska? general strategy • the highest standard of service– merit and technical servicesfor participants, international network of professional agents • promotional activities precisely aimed at different targets:exhibitors, visitors (business, professional, public) • support of important governmental and business authorities– ministry, business and cosmetics organisations • attractive parallel program– seminars, lectures, workshops, – knowledge for managers as well as for cosmeticians and hairdressers: • Cosmetology Congress • Business Seminars • YOU Professional SHOW – the biggest hair fashion event in Poland • participation in global alliances – to strengthen the competitive position on such challenging market – GLOBAL BEAUTY NETWORK(alliance with Messe Frankfurt)

  17. why interCHARM Polska? international agents network Italy, Germany, France, Hungary, Russia, Ukraine, Turkey, USA,Taiwan, Korea, South East Asia

  18. why interCHARM Polska? RUSSIA BBPBeauty Business Program office 8, Elektrozavodskaya, 21, build. 41, Moscow 107023, Russia phone: (007 095) 995-2885/88fax: (007 095) 995-2840 bbp@ bbprogram.com www.bbprogram.com ITALY COREXPO ITALIA VICOLO DEI MOLINI 9 31046 ODERZO (TREVISO) phone: +39 0422 71 80 19 Fax: +39 0422 81 03 34 info@corexpoitalia.it www.corexpoitalia.it TURKEY Ipekyolu Perpa Ticaret Merkezi A Blok Kat: 9 № 1123 80270 Okmeydani Istanbul, Turkey phone: 90 (212) 222 90 60-2 Fax: 90 (212) 210 61 76 info@ipekyolu.info www.ipekyolu.info KOREA Sun Internation Suite 402, Soo-chaang Bldg.340-54, Sinn-daang 4 Dong, Choong Gu Seoul 100-826, Korea phone: 82-2-2236-5067 Fax: 82-2-2236-5069 sunnym@kornet.net GERMANY MCO Elisabethstrasse 14 D-40217 Dusseldorf, Germany phone: (49 211) 38 60 00 Fax: (49 211) 386 00 60 gcasu@mco-online.com www.mco-online.com UKRAINE Cosmetic Expo Media Ltd Office 505, 45 Uritskiy Street, Kiev, Ukraine, 03035 phone: (038 044) 238 85 12/5 Fax: (038 044) 238 85 18 tselinskiy@intercharm.ru www.intercharm.net/ukraine international agents network HUNGARY, SLOVAKIA,CZECH REPUBLIC VITAM InternationalIlka u. 18.IV/5 1143 Budapest, Hungary phone: +36 1 222 0978 Fax: +36 1 273 1147 vitam@vnet.hu FRANCE, BELGIUM, HOLLAND Promeeting 73 Rue Sainte Anne75002 Paris, France Tel : 33 1 53 04 09 09Fax : 33 1 53 04 99 69juliette.blanzy@promeeting.com www.promeeting.com TAIWAN Excedo Int'l Co., Ltd. 8F., No. 6-4, Kung Fu North Road, Taipei, Taiwan phone: 886-2-27781402 Fax: 886-2-27781403 excedoco@ms75.hinet.net USA Atlantic Trade Pavilions, Inc. Jay D.W. Brown P.O. Box 447 Cabin John, Maryland USA 20818; express 150 Spa Drive, Annapolis, Maryland, USA 21403 phone: 301-2290065; airbill: ++410 268 7925 Fax: 301-2290089 atpi@erols.com SOUTH EAST ASIA(CHINA, HK, THAILAND, MALAYSIA, VIETNAM, SINGAPORE, INDONESIA) System Techniques (HK) Ltd. vslim@netvigator.com limac@netvigator.com

  19. why interCHARM Polska? promotion strategy • internet – professionally prepared website with ONLINE REGISTRATION • direct mail campaigns – marketing, selling, research and development divisions employees and core management • Public Relations campaigns – in branch and business, local and international press • media patronage– press (specialist and women magazines)and radio • advertising campaign in press – business and women magazines – both domestic and international • promotional materials – highest possible standard • ! personal contact with clients - (professional, experienced and friendly staff)

  20. why interCHARM Polska? www.intercharm.pl All there is to know aboutthe fair, the exhibitors,and our partners,events, plans, exhibitorslists, interestinginformation, forms to download, electronic newsletter to subscribe, press corner forjournalists, etc. • and also: • how to get to the fair (special offers available), • where to stay - hotels • where to eat well, • what to see around • and much more useful information ! New design(from February 2005) ! AND ONLINE REGISTRATION FOR VISITORS

  21. why interCHARM Polska? promotion strategy ongoing direct mail – 5 different campaigns throughout the year to reach 4 different target groups: • business • exhibitors – manufacturers of end products, manufacturers ofraw materials and packaging, • marketing, selling, research and development divisions employees and core management • visitors – with focus on visitors from Eastern and Central Europe • importers, distributors, wholesalers, retailers, key accounts • decision makers and opinion leaders (governmental authorities, branch organizations) • hairdressers • beauticians • public

  22. why interCHARM Polska? promotion strategy media cooperation • cosmetic press (Polish and international) • Kosmetyki & Biznes • Kosmetyki • Cabines • Solarium • Packaging Polska • business press • Trade Press (Detal Dzisiaj, Supermarket News, infoMakro) • Business Week Polska • radio / TV - business and news programmes, women channels • internet portals – Serwis Biotechnologiczny.pl, polki.pl, wizaż.pl, tradepress.pl gazeta.pl, najpiekniejsza.pl, kobiety.pl, businesspolska.pl, kosmetyczki.net • general media • one of the biggest women magazine publishing houses in Poland • Salon i Elegancja • Kosmetyka I Kosmetologia • Make Up • Estetyka • European Spa Magazine • Export Magazine • Soap, Perfumery & Cosmetics • Cosmetics in Russia • Novosti w Mire Kosmetiki • Kosmetichesky Rynok Segodnya … other titles to be confirmed

  23. why interCHARM Polska? promotion strategy introduction of two new own media titles by Polmedia Expo team!the best possiblepromotional tool addressedtoprospect visitors • cosmetic business newsletter • professional magazine for hairdressers [polMEDIAexpo ]

  24. why interCHARM Polska? promotion strategy • cosmetic business newsletter • monthly newsletter containing up-to-date information on cosmetic industry in Poland and around the world with the focus on Polish and Central European cosmetic markets • addressed to producers of ultimate products, packaging and raw materials, distributors, exporters, importers, contract manufacturers, marketing specialists, trade organisations, wholesale and retail companies. • the easiest and quickest way to access news, market research, laws and regulations, companies profile, statistics, events, trade press, associations, and everything about the infrastructure of perfumery and cosmetics market of Poland and Central Europe • launch date – Spring 2004

  25. why interCHARM Polska? promotion strategy • Polish edition of international hair fashion magazine • quarterly, luxury magazine for hairdressers and hairstylists • one of the most respected magazines in Europe dedicated to hairdressing as one of the essential parts of fashion • indispensable tool for professionals • the latest information and worldwide trends in hairdressing • ideas and secrets of hairdressing work • the magazine makes the audience acquainted • with fashion tendencies, presenting works of top stylists • with coloured pictures of the world famous international and national shows and master classes • with articles on peculiarities of hairdressing, different haircuts, new ideas and recommendations • launch date -Spring 2005 • the magazine is the organizer of a professional Hair Fashion SHOW held in the framework of interCHARM Polska exhibition

  26. why interCHARM Polska? promotion strategy • information campaign– during major international andlocalcosmetics tradeevents – perfectly targeting companies interested in cooperation, new markets etc.: • European SPA Exhibition - Monte Carlo I 05 • BEAUTY WORLD- Frankfurt I 05 • LES SPA– RomaI 05 • EXPOBEAUTY – Moscow II 05 • BEAUTY ZAGREB - Croatia II 05 • BEAUTY Forum - Slovenia II 05 • INTERCHARM UKRAINA - Kiev II 05 • CINDIRELLA – Vilnius II 05 • BEAUTY International- Düsseldorf III 05 • HAIR OPEN 12-13.03, Helsinki • COSMOBELLEZAInternational– BarcelonaIII 05 • BEAUTY ASIA/SPA 6-8.03, Singapore • InternationalExhibitionHair & Beauty - Plovdiv III 05 • Guangzhou International Beauty Fair – China III 05 • COSMOPROF - Bologna IV 05 • IN-COSMETICS - Berlin IV 05 • PCI Europe – Paris IV 05 • interCHARM professional - Moscow IV 05 • INTERBEAUTY - Bratislava V 05 • BEAUTYWORLD - Dubai V 05 • IDEAL BEAUTY - Petersburg V 05 • BEAUTYWORLD – Tokyo V 05 • SALON JESIEŃ- Warsaw IX 04 • TAROPAK- Poznań IX 04 • ESTETYKA Professionalissimus- Warsaw X 04 • COSMO EUROPE- Warsaw XI 04 • GLOBE HAIR SALON- Warsaw XI 04 • CHI– Warsaw XI 04 • ESTETYKA MANUS- Warsaw XII 04 • BEAUTY PRAGUE - IX 04 • BEAUTY Slovakia - IX 04 • COSMEETING - Paris IX 04 • InterCHARM Russia - Moscow X-XI 04 • SARMS 2004 - Riga XI 04 • BEAUTY WORLD - Tallinn X 04 • EMBALLAGE - Paris XI 04 • SALON WIOSNA – Warsaw II 05 • BEAUTY FORUM– Warsaw IV 05 • LOOK- Poznań IV 05 • AQUABUD (& Wellness)- Gdańsk IV 05

  27. why interCHARM Polska? promotion strategy • information campaign for organizations and institutions • Economicand Commercial Departments of Polish Embassies abroad • foreign diplomatic Agencies in Poland – Trade Commissioners • Industrial and Trading Chambers in Poland and abroad, • Cosmetics and Trading Associations • information campaign carried out by our network of agents in the represented countries(Italy, Germany, France, Hungary, Turkey, Russia, Ukraine, Turkey,Taiwan, USA)

  28. why interCHARM Polska? patronate Vice Prime Minister, Minister of Economy& Labour of Poland • support of Economic and Trading Divisionsof Polish Embassies all around the world (information about interCHARM Polska on their web sites, published in their publications…) • organisation of trade missionsfrom various countries – in cooperation with the Ministry of Economy and Labour (Department of Foreign Investments and Export Promotion) – support and co-financing trade missions from several central and eastern European countries • adds prestige and helps receive better recognition by business and cosmetic press, various business organizations and public bodies

  29. why interCHARM Polska? visitor promotion strategy • direct mailing campaign • PR campaign in specialist press • informational activities worldwide by agents network • special offerto attract international visitors(additional reason why to come): • special hotel rates (discounts from 15% to 50%)all hotel categories from  to      • Polish AirlinesPLL LOT official airlines of interCHARMPolska 2005, special offer for flights to and from Warsaw during the event • special tourist events (with co-operation with Mazurkas Travel)

  30. why interCHARM Polska? location • suitable for all kinds of exhibitions, conferences, seminars, meetings and banquets. • covers 10,000 sq.m. of air conditioned, flexible exhibition space, withminimum height and weight restrictions. • the halls are fitted with underground channelsfor all water, electricity and internet supplies, making almost any type of spacearrangement possible. • comfortable localization in Warsaw (5 min from the city center, 25 min from the international airport) • 3 conference rooms can easily host up to 800 delegates. WARSAW INTERNATIONAL EXPO XXI CENTRE PRĄDZYŃSKEGO St. 12/14 the most prestigious and innovative multifunctional centre in Poland

  31. why interCHARM Polska? trade fair map hall1b B2B national pavilionsItaly, Germany, France, Turkey, Taiwan hall 3a - B2B packaging raw materials machinery hairdressing solariums NEW! hall 3bProfessionalhair fashion Show hall1a END PRODUCTS cosmetics perfumery salon products NEW! reception hall information,registration and service point hall 2 sponsors, patrons, press, Ministry of Economy stand SPA & Wellness zone NEW!

  32. why interCHARM Polska? participants - forecast • exhibitors – approx. 250 • business visitors – 5.000 • professional visitors – 5.000 (cosmeticians, cosmetologists, hairdressers, manicurists …) • public visitors ONLY SATURDAY AFTERNOON AND SUNDAY~10-15.000 • exhibit space – gross 10.000 sq.m.

  33. why interCHARM Polska? parallel program hair fashion show • amazing year's event for hairdressersin Central Poland • one-day stunning spectacle for professionals • celebration of hairdressing art • top-stylists work • show date – May 22, 2005 (Sunday)

  34. why interCHARM Polska? Cosmetology Congress • the most important cosmetology event of the year in Poland • interCHARM Polska is the only organizer of educational events for beauticians that gathers more than 50% international lecturers • international well known lecturers • the best lecturers of Polish cosmetology • no entry fees for pre-registered participants • excellent technical conditions – Congress Centre of EXPO XXI • dates – May 21-22, 2005 (Sat, Sun)

  35. why interCHARM Polska? summary interCHARM Polska is: • the only business oriented event for the whole beauty industry of Poland and whole Central European region. • the only event in Poland visited by buyers (including key accounts) from Poland and neighbouring countries • the only event in Poland visited by importers and distributorsfromCentral and Eastern Europe • a global brand well known all over the world already – interCHARM (Russia, Ukraine, Poland) is a synonym of quality and the guarantee of effective trade event • Cosmetology Congress and business seminars – highest educational standards, international speakers and most famous polish speakers • You Professional Show – the great hair fashion show with top stylists, master classes, happenings… • perfect location –EXPO XXICentre– the most modern exhibition centre in Poland Can you afford not to be there?

  36. let us welcome you at EXPO XXI Centre on May 20-22, 2005 the only business trade fair for the cosmetic industry of Central Europe

  37. for more information… sales: promotion/public relations: Anna Dabkowska Sales Manager a.dabkowska@intercharm.pl Dominika Pawelec Marketing Communication Director d.pawelec@intercharm.pl Magdalena Wasilewska Sales Asistant m.wasilewska@intercharm.pl organizer: Ewa Laszkowska PR Manager Marketing Communication Department e.laszkowska@intercharm.pl Polmedia Expo Sp.zo.o. Jubilerska St. 10 / 116 04-190 Warszawa www.intercharm.pl info@intercharm.pl phone: +48 22 611 62 05-07 Fax: +48 22 673 18 50 Anna Godek Commercial Director a.godek@intercharm.pl visitor promotion: Agnieszka Kotowicz Project Manager Marketing Communication Department a.kotowicz@intercharm.pl

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