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The Implementation Phase of the Strategic Analysis

The Implementation Phase of the Strategic Analysis. Fix the Formulation . If you didn’t firmly state the time frame of the case at the outset of the analysis If you didn’t state the source and analyze the quality of the mission statement

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The Implementation Phase of the Strategic Analysis

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  1. The Implementation Phase of the Strategic Analysis

  2. Fix the Formulation • If you didn’t firmly state the time frame of the case at the outset of the analysis • If you didn’t state the source and analyze the quality of the mission statement • If the general or industry environmental analysis was company specific • If your scenarios were not broadly constructed • If your LT objective was not sharp • If you did not develop two alternatives at both the corporate and business level

  3. You can reformulate your strategic alternatives, You can change your mind!

  4. 1st Slide for 2nd Presentation • Case Time Horizon • Core Problem/Issue • Long Term Objective • Corporate Level Strategic Choice • Business Level Strategic Choice

  5. Implementation • Triggered by translation of Long Term Objective into Short Term (aka annual) Objectives • Make sure they relate to your LT objective which is to say they are dedicated to resolving your core issue/problem • Three to Five Short Term Objectives

  6. Identify Two Key Functional Areas Which two functional Areas – operations, finance & accounting, marketing, R&D/technology, or human resources – does your group think are more critical to the resolution of the core problem – which is to say more critical to the successful implementation of your strategy.

  7. So perhaps something like this…ST objective by objective • Short Term Objective • Key Functional Area • Short Term (aka Functional, aka Tactics) Strategies

  8. Here’s what I do regarding delegation • Two persons working jointly on the ST objectives and ST strategies section • One person for Institutionalization • One person for Governance and Control • One person for the company and industry updates • Everyone for the Project Future Trends – pull out the crystal ball. What will be see 10, 20 years from now?

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