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Promoting the School Library Media Program

Promoting the School Library Media Program. By Kimberly Sharp. Professional Articles. Dusen , M. V. (2007, March). Open Up With Community Outreach. Library Media Connection , 24-26. Schrock, K. (2003, November 1). The ABCs of Marketing. School Library Journal . Extended Hours.

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Promoting the School Library Media Program

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  1. Promoting the School Library Media Program By Kimberly Sharp

  2. Professional Articles • Dusen, M. V. (2007, March). Open Up With Community Outreach. Library Media Connection , 24-26. • Schrock, K. (2003, November 1). The ABCs of Marketing. School Library Journal .

  3. Extended Hours • Offer extended hours for patrons • Before/After School • Summer • Staffing • Volunteers • Alter contract hours for Media Staff • Fund with Grant Money • (Dusen, 2007)

  4. Guest Library Use • Extend Library Services to Community • Parents • Home-Schooled Students • Applications Required • Acceptable Use Agreement • Include responsibility for materials, fees & payment • Computer usage requirements • Printing Policies (pay-to-print) • Create Resource Guides on Popular Topics (Dusen, 2007)

  5. Partner with Public Library • Provide Summer Reading Lists • Promote Summer Activities Featured at the Public Library • Consider Sharing Resources (Dusen, 2007)

  6. Partner with other Schools • High School Students can work in the Elementary Media Center. • Book Clubs or Service Organizations can read with younger students. • (Dusen, 2007)

  7. Community Outreach • Encourage students to share book talks related to particular holidays and celebrations with various groups or organizations. • Students can research historical topics and then share with members of a retirement home who lived during those events, conducting interviews and hearing personal stories. • Students can partner with adults to teach basic computer and internet searching skills. • Celebrate “Family History Day” by teaching research skills to families so that they can research immigration from their home country. • (Dusen, 2007)

  8. Marketing Tips from the Business World • Create a product that people like • Target your advertising • Build a base of satisfied customers • Take time to manage the details • Grow your program slowly so that each stage is a success (Schrock, 2003)

  9. Library-Sponsored Events • Types of Events • Book Fairs • Author Visits • Reading Nights • Tips for Successful Events • Plan around School Calendar • Coordinate with PTA Events • Avoid conflicts with other special programming • Provide variety of times (during school day, early evening) • Communicate • Remind staff & students of upcoming events • Send promotional flyers home to parents • Pay attention to details! (Schrock, 2003)

  10. Publicity • Morning Announcements • Bulletin Boards • Themed Book Displays • Public Service Announcements • Press Releases • Websitefor Media Center (Schrock, 2003)

  11. Communication with Staff • Weekly E-mails • Create “subject” and “grade level” groups to target specifically • Include a great website or resource to aid them with curriculum and instruction • Monthly Newsletters • Highlight special events and reading incentives • Suggest lesson plan ideas • Showcase new items in the collection (Schrock, 2003)

  12. Need Ideas? • Join online discussion groups (i.e. LM_NET) • Attend professional conferences • Georgia COMO Conference • Children’s Literature Conference • Join Professional Organizations GLMA AASL GLA GAIT ALA AECT • Read professional journals • School Library Journal • Library Media Connection (Schrock, 2003)

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