SlideServe
Télécharger Obtenir Pro
Menu
Accueil Pro
Préférences
ApparenceLight Aide et commentaires
© SlideServe · v2026

Five Stages of web analytics in internet marketing

toputop avatar
toputop
8 diapositives · 654 Views · May 21, 2009

Toputop.com is a leading internet marketing company in India offering professional SEO services or search engine optimization services, pay per click (PPC) services, content writing, SEO copywriting, link building and SEO consulting services in US and UK. http://www.toputop.com

#internet marketing company internet marketing search engine optimization india seo
Five Stages of web analytics in internet marketing - slide 1
01 / 8Five Stages of web analytics in internet marketing
1 / 17

Télécharger la présentation

Five Stages of web analytics in internet marketing
Une image / un lien ci-dessous est fourni (tel quel) pour télécharger la présentation

Politique de téléchargement : le contenu du site vous est fourni TEL QUEL pour votre information et votre usage personnel ; il ne peut être vendu, concédé sous licence ni partagé sur d’autres sites sans l’accord de son auteur.Le contenu vous est fourni TEL QUEL, pour votre information et votre usage personnel uniquement. Téléchargez la présentation en cliquant sur ce lien. Lors du téléchargement, si vous ne parvenez pas à télécharger une présentation, l’éditeur a peut-être supprimé le fichier de son serveur.Pendant le téléchargement, si vous ne parvenez pas à obtenir une présentation, le fichier a peut-être été supprimé par l’éditeur.

F I N

Plus de contenu associé

Transcription de la présentation

  1. Five Stages of Web Analytics in Internet Marketing www.toputop.com

  2. Stage 1 : Site Analysis Stage 2 : Site Optimization Stage 3 : Segment Targeting Stage 4 : Individual Customization Stage 5 : Integrated Marketing www.toputop.com

  3. Stage 1 : Site Analysis : When we get started, we need to analyzing data and the traffic to the website. • The focus is to understand how visitors are getting to the website • What they’re doing there. • But you also need to understand why they’re there and whether they were able to accomplish what they set out to do. • How do you do that? Stage 1 : Site Analysis www.toputop.com

  4. Stage 2 : Site Optimization : Gaining information about how visitors access and use the site to drive more visitors to the site, to optimize the experience of visitors once they are on the site, and to help more visitors accomplish what they were trying to do.   Stage 2 :Site Optimization www.toputop.com

  5. Stage 3 : Segment Targeting : As we continue to focus on improving customer experience, we start to look for ways to segment visitors into different groups. Data explicitly provided by the visitor Insight inferred from the session and prior interaction data. We then apply the segmentation to customize visit experiences and target content. Stage 3 : Segment Targeting www.toputop.com

  6. Stage 4 : Individual Customization : At some point, our ability to continually apply finer segmentation and impact results levels off. That’s when we start to apply individual - level web interaction data to customize online interactions. Stage 4 : Individual Customization www.toputop.com

  7. Stage 5 : Integrated Marketing : This is fully integrated and customer-centric marketing in which we seek to integrate insight from online behavior with what we know of an individual across other channels. We do this in order to inform and optimize all interactions - regardless of channel - with the individual. Stage 5 : Integrated Marketing www.toputop.com

  8. Five Stages of Web Analytics in Internet Marketing www.toputop.com