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The Importance of Visuals in Jury Presentations: Catering to Learning Styles

In the courtroom, understanding the learning styles of jurors can significantly enhance your communication strategy. Studies indicate that 60% of jurors are visual learners, while 37% learn better through auditory means and only 3% are kinesthetic learners. This emphasizes the need for compelling visuals in your presentations, as nearly 7 out of 12 jurors will better comprehend and engage with information presented visually. Utilizing good visuals can enhance retention, understanding, and ultimately, the effectiveness of your argument.

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The Importance of Visuals in Jury Presentations: Catering to Learning Styles

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Presentation Transcript

  1. Why use visuals Why emphasize visuals #1: Juror learning styles • 60% are visual learners • 37% are auditory learners • 3% are kinesthetic learners 60% of 12-person jury = 7.2

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