1 / 12

Local Business Marketing Plan

Local Business Marketing Plan. Step-by-Step Guide to Growth Your Sales. Overview. Do you have a website?. Goal: a blog with Google Analytics Action: add a blog to an existing website or create a stand-along blog if no existing website.

tosca
Télécharger la présentation

Local Business Marketing Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Local Business Marketing Plan Step-by-Step Guide to Growth Your Sales

  2. Overview

  3. Do you have a website? • Goal: a blog with Google Analytics • Action: add a blog to an existing website or create a stand-along blog if no existing website. • Options: use Wordpress if a web developer is available, otherwise use Tumblr for the blog.

  4. Basic SEO • Goal: have a few localized keywords • Action: create some localized keywords of the type of business and location • Let’s add in a little inbound marketing!

  5. Create an Offer and a Landing Page • Goal: have a strong offer available • Action: create an offer and a corresponding landing page. On the landing page, have a form that allows visitors to get the offered item or service. NOTE: The form should capture the users email address ands forward that to the business owner or add it directly to an email list.

  6. Launch an Email Campaign • Goal: push your offer out to as many people as possible • Action: Using all existing email lists, push your offer out to everyone. Provide a link in the email directly to your landing page. NOTE: Create and manage a plan to start collecting more email addresses of customers and prospects.

  7. Launch a Social Media Campaign • Goal: Extend the company’s social media “reach” • Action: Push the offer out across appropriate social media platforms. Consider Facebook, YouTube, Pinterest and Twitter. NOTE: Consider Facebook, YouTube, Pinterest and Twitter. Use social platformsthat their customers use.

  8. Claim Local Business Listings • Goal: Basic business information readily available for local search and defend against others acquiring these listings. • Action: Using GetListed.org, complete listings on Google, Bing, expressupdate, localeze and Yelp. Ask for reviews! Make it easyfor customers to give reviews!

  9. Do more! Keep moving! • Goal: More offers, more social media, develop relationships. • Action: Keep blogging (min. 2x/week). Build relationships on social media. Push out more offers. Companies that blog get 55% more webiste traffic than those that don’t blog.

  10. Report on the Results • Goal: More offers, more social media, develop relationships. • Action: Keep blogging (min. 2x/week). Build relationships on social media. Push out more offers. Companies that blog get 55% more website traffic than those that don’t blog.

  11. Celebrate Your Success!! Increased sales! New customers! Turn customers into Evangelists!

  12. Publicize Your Success City Council Local paper Your blog Your social media College website College publications (print and electronic) Sigma Web Marketing website

More Related