SADDLEBACK COLLEGE INTERNATIONAL BUSINESSMarketing Plan Presented by: Annabelle Toledo Jordan Piper
PROGRAM MISSION/VISION • Define itself as a competitive and highly advanced model program. • Provide competencies, coursework, and experiences to prepare students for international business careers.
PROGRAMGOALS • Prepare students • State approval for AA degree • Create additional distance courses • Add new successful target markets • Increase number of professors • Enhance the International Business curriculum • Assess international trade needs of the community
TARGET MARKETS • Degree in Business Field or IB Certificate • Enhance prior business background • Learn international business trade
EMERGING MARKETS • Employees with international business focus • International students
MARKETING STRATEGIES • KSBR 88.5 • Zip Track Flyers • Business Club Meetings • High School Day • Local Businesses and Organizations • Web Site
IMPLEMENTATION PLAN • Highly Visible Web Site • Zip Track • Alter Zip Track Flyer • Attend Local High Schools/College Fairs • Enhance Modes of Delivery