Enhancing Firm’s Channel Performance with Trust-Based Strategies

DESCRIPTION

Explore channel problems, analyze Coughlan's Chs. 8 and 9, leverage dealer partnerships, and study marketing channels in practice with Burton Snowboard case. Delve into Rangan's Book Chs. 9 and 10, analyze Callaway Golf case, discuss trust, H-P, and channel incentives.

Download

1 / 2

Mar 18, 2014

Télécharger la présentation

Enhancing Firm’s Channel Performance with Trust-Based Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

MKT551 Session 9 • Brief Review & Class Evaluation • II. Work on Your Firm’s Channel Problems • III. Coughlan Chs. 8 and 9 • IV. Reading: Make Dealers Your Partners • VI. Marketing Channels in Practice: • Burton Snowboard
MKT551 Session 10 • Rangan Book Chs 9 and 10 • Case Analysis and Discussion: • Callaway Golf • II. Reading and Discussion: The Power of Trust • III. Marketing Channels in Practice: H-P • IV. Knowledge in Creation: Channel Incentives