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AT&T Synaptic Storage as a Service Flexible, cloud-based storage on demand for the enterprise

AT&T Synaptic Storage as a Service Flexible, cloud-based storage on demand for the enterprise. May 2009 Controlled Introduction. AT&T Synaptic Storage as a Service Agenda. Business needs AT&T Synaptic Storage as a Service AT&T solutions Why AT&T?.

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AT&T Synaptic Storage as a Service Flexible, cloud-based storage on demand for the enterprise

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  1. AT&T Synaptic Storage as a ServiceFlexible, cloud-based storage on demand for the enterprise May 2009 Controlled Introduction

  2. AT&T Synaptic Storage as a ServiceAgenda • Business needs • AT&T Synaptic Storage as a Service • AT&T solutions • Why AT&T?

  3. Your storage and your storage needsare growing $$ $

  4. And, managing the lifecycle of datais more complex Optimize performance and costs by mapping your data to the most appropriate storage solution based on its type, age, and importance High Performance Storage Tier Low CostStorage Tier Online Archive Storage Tier Offline Archive Storage Tier High Volume Activity Data Volume Synaptic Storage Very Active Low Volume Less Active Age

  5. AT&T’s ‘cloud’ services offer an alternative Our AT&T Synaptic InfrastructureSM provides the foundation for a rich array of cloud services for the enterprise Cloud Services Business UsersIntegrated application level capabilities purchased via a flexible per-seat model Application DevelopersComplete, out-of-the-box application platform supporting standard APIs IT ArchitectsOn demand system-level capabilities such as compute, storage, networking Software as a Service Platform as a Service Categories of Services Infrastructure as a Service Going beyond the utility hosting features of the AT&T Synaptic Infrastructure, we add: AT&T Synaptic Infrastructure • Full customer self-service • Massive scale, up or down • Pay-per-use with no commit Enterprise Model  Global Platform  Multi-Layer Security

  6. AT&T Synaptic Storage as a ServiceFlexible, cloud-based storage on demand for the enterprise AT&T Synaptic Storage as a Service provides secure, virtualized storage that adaptively scales to any size you need, and is accessible from virtually any device, anywhere AT&T Network Storage Nodes Connective  Secure  Expansive  Efficient • With AT&T Synaptic StaaS, you can… • Create virtualized containers for your data • Easily connect using your existing applications • Ensure end-to-end performance for your users • Pay for only the capacity that you use • Grow as big – and retain as long – as you want • The service includes: • Multi-layered security • Flexible access via API* • AT&T network services • Optional QoS* features • 99.9% availability SLA * API = Application Programming Interface QoS = Quality of Service

  7. AT&T Synaptic Storage as a Service includes key features needed by enterprises today… Servers Flexible Access API* and global namespace enable connection via web services applications Self-Service Developer toolkit and usage reports via the customer portal Developer EMC Technology Robust storage platform based on EMC ATMOS Data Access AT&T Network Reliable Facilities Hosted in data centers with a proven track record of reliability Policy-Based Easy data protection at geographically-diverse sites Pay-Per-Use Monthly bill based solely on the capacity used, with no minimums Adaptive Capacity Storage capacity automatically adjusts to the amount of data stored * API = application programming interface

  8. …and integrates security and network capabilities available only from AT&T Built-in security and network features allow you to control access to your data and ensure high end-to-end performance for your users • Layers of Security • Physical Security • Network Security • Denial of Service • Intrusion Detection • Firewall Management • Access Controls AT&T Network Backbone Internet Web Application Content Public Cloud Storage Node PrivateCloud • Quality of Service* • Classification • Traffic Shaping • Scheduling Algorithms • Congestion Avoidance • End-to-End Delivery Class of Service Traffic Prioritization Corporate Network MPLS, VPLS, EVPN, AVPN Server Data User Content * Optional feature

  9. When is AT&T Synaptic Storage as a Serviceright for you? Our flexible, on-demand data storage capacity can be used for critical business needs such as: • Business Applications • Web application content • Streaming media • Distributed file shares • Video surveillance • Medical imaging • Compliance & Protection • Data backup and restore • Disaster recovery • Long term data retention • Audits and discovery • Operational Support • Data warehousing • Development or testing • Migrations or transitions • Temporary storage area Note: representative list only

  10. Finding the right fit for AT&T Synaptic Storage as a Service Choosing the right storage solution depends on your data and anticipated usage; AT&T Synaptic Storage is often a good fit for: Process data Move or copy data Reads Writes

  11. What AT&T Synaptic Storage-as a Service can do for you Features and Benefits

  12. AT&T Synaptic Storage as a Service provides universal access to your data With AT&T Synaptic Storage, online data resources can be directly accessed by virtually any device, from virtually any location Company Offices Customer Data Center Third-Party Data Center Mobile & Home Users AT&T IDC API Browser Server Farm Global Name Space Tier 2 Disk Resources Built-In Security Storage Policies Traditional Managed Storage Services Generally backend data storage for local servers only DAS  SAN  NAS • Web services API and global name space enable pointer references to data assets in the cloud • Servers and end user devices transparently access these assets as part of the application • Client can extend existing tools and policies Data Center

  13. And, it allows you to integrate directly into your existing application software A key to the flexibility of the service is that you connect to storage resources at the application programming interface (API) layer AT&T Synaptic Storage as a Service Developers write to a REST Web Services API, providing flexible access to distributed storage assets and tight integration with virtually any application they want to run Application API Layer Backup Software Software client on the host system manages full and incremental backups to the backup master server Operating System Layer File System Layer Network Attached Storage Server connects to file shares over IP/Ethernet network using file system protocols such as NFS, CIFS, Samba, FTP Logical Block Layer Storage Area Network Server accesses block level storage over Fibre Channel SAN, or direct FC or SCSI connections (usually local only) Device/Hardware Layer

  14. AT&T Synaptic Storage as a Service enables easy administration based on storage policies With AT&T Synaptic Storage, you can set policies to automatically protect your data, depending on its importance to your business AT&T Network Site B Site A Policy #2 – Two Sites Two local copies (site A) + Site-to-site replication + One local copy (site B) Policy #1 – One Site Two local copies (site A) Geographically Diverse Storage Nodes • When using policy #2 (two sites), your application can point to either site or both sites simultaneously • The global name space automatically keeps your data current and consistent across both locations Note: additional policies planned for the future

  15. AT&T Synaptic Storage as a Service is billed on a pay-per-use basis Your storage capacity automatically adjusts based on how much data you put there. You’ll pay for only what you use each month. • Storage • Billed based on a ‘policy rate’ multiplied by the total amount of data (GB) stored in that policy. • Policy #1 – One site with two local copies of data • Policy #2 – Copies of data at two geographically diverse sites • NetworkChoose one of two access methods: • Public InternetBilled based on the total amount of data (GB) passing in and out of the environment. • Private NetworkClient extends their existing AT&T network (MPLS, VPN). No charge for Synaptic Storage networking.

  16. Best of all, the service is incredibly easy to set up and get started How it works: 4 Assign Project Codes 1 Order It $ Optional: Set codes for your policies to enable charge-back Starting with as little as 1 GB, we’ll set you up in the portal 3 Set Policies #2 #1 Decide how you want to protect your data 5 2 Use It Write to the API As you add or remove data, your capacity adjusts automatically Connect to your existing application with our REST API* * API = Application Programming InterfaceREST = Representational State Transfer

  17. AT&T Synaptic Storage as a Service can be used to protect your data Plug into Synaptic Storage and use your existing software to back up critical data from servers, PCs and laptops across your enterprise • Data Backup Use Case • Connect your backup software application to Synaptic Storage using our REST Web Services API • The backup master server at your site manages the overall backup operation for systems across your enterprise • Client backup software on individual systems can send backup data directly across the network to Synaptic Storage • In case of outage or data loss, files can be restored to the original system or to an alternate environment Primary Environment Alternate Site Restore to Original or Alternate Backup VirtualStorage Assets Backup  Retain  Restore

  18. AT&T Synaptic Storage-aaS can be used to archive your data Plug into Synaptic Storage and use your existing software to archive aging data from servers and PCs across your enterprise • Data Archival Use Case • Connect your archival software application to Synaptic Storage using our REST Web Services API • Based on rules that you specify in your archival software, data is copied or moved to the Synaptic Storage online archive • Archived data is kept secure in Synaptic Storage for as long as you need it • You can set rules in your archival software to automatically delete data after the retention requirement is met • In case of an audit or legal discovery, the data is fully searchable and retrievable Servers and Systems Auditor Search Retrieve Archive VirtualStorage Assets Copy  Retain  Discover

  19. AT&T’s solution set is flexible AT&T Synaptic Storage as a Service can be purchased as a standalone service, or it can be combined with other services to create value-added solutions AT&T Synaptic HostingSM Adaptive IT capacity on demand Managed Hosting Services Managed IT infrastructure in AT&T IDCs Colocation Services Reliable data center facilities, network Remote Infrastructure Mgt. Managed IT infrastructure at client sites AT&T Network Corporate data center, remote office or third-party colocation center AT&T IDC Storage Nodes AT&T Synaptic Storage

  20. Enabling end-to-end eCommerce solutions AT&T can deliver powerful eCommerce solutions by combining Synaptic Storage with hosting, application management, CDN, and more Fast  Reliable  Scalable  Secure Web Application Fixed Content Dynamic Content Cached Content Application Management Comprehensive lifecycle support Security Robust, multi-layered approach Quality of Service Utility Adaptive IT capacity Application Acceleration Hosted Infrastructure CDN Nodes Hosting Reliable facilities and infrastructure Storage Nodes Content Delivery Content close to end users Cloud Storage Dynamically scalable storage capacity

  21. AT&T Synaptic StorageSMWhy AT&T? • Experience • More than a decade building and running enterprise-class IT environments • Strong expertise in networking, data centers, IT infrastructure, applications – including an understanding of the role of storage • Security • Robust, multi-layered security model • Best in class services with global reach protect important assets against internal and external threats • Defense-in-depth strategy with full suite of managed security services • Performance • AT&T’s global IP backbone delivers high end-to-end performance for end users • Reliability • Broad array of industry and partner certifications, audits and examinations • Track record of over 99.999% data center availability and a proven operating model • Scale • One of the world’s largest providers of hosting and application services • Currently serving more than half the Fortune 50 and more than a quarter of the Fortune 500 • Over 400,000 network devices and servers at 38 IDCs and client sites worldwide

  22. AT&T Synaptic Storage-aaSKey Takeaways • The service can help you… • Better manage your data throughout its lifecycle • Address your growing data storage needs • Consolidate data storage across your applications • Meet requirements for long-term data retention • Reduce your costs to store, access and retain data • The service is… • Connective. Tap into the power of AT&T’s network. • Secure. Control access to your critical data. • Expansive. Use as little or as much as you need. • Efficient. Pay for only what you use. • Easy. Simply sign up, connect and go.

  23. How can cloud based storage as-a-service help accelerate and protect your business?

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