GEAUX Petrochemicals 100-year anniversary campaign

1. GEAUX Petrochemicals 100-year anniversary campaign Elise Ganucheau Kristina Lagasse Sarah Lichterman Caroline Nawas Patricia Pirozzi

2. Research Winston & Strawn Law Firm W.L. Gore and Associates International Paper Metro Bank Dow Chemical Company

3. Target Publics Primary Secondary Employees Family of employees Louisiana residents Traditional and nontraditional media

4. Goals Acknowledge the presence of GEAUX as the prominent local chemical company that is committed to hiring locally, promoting safety and being environmentally responsible • Take proactive approach to responding to community project funding by 25% • Boost awareness of petrochemical industry to university and college students by 35% Action-based objective

5. Build relationship with media outlets to informing the public of the 100-year celebration and it’s events. • Securing placements in news outlets in all major regions of Louisiana to recognize GEAUX’s mission and company successes; • Increase employee knowledge of GEAUX’s continuing developments and activities by 70% Goals Awareness-based objective

6. Strategy Tactics Further publicize the 100-year anniversary celebration of GEAUX Petrochemicals’ Louisiana operations Create a flier of 100 fun things to do in Louisiana to distribute to families and media outlets Distribute press release to major Louisiana news outlets

7. Strategy Tactics Celebrate Louisiana residents and remind them of the good neighbor that GEAUX has been to them and the state of Louisiana • Annual golf outing and donate proceeds to local charity • Sponsor a centennial tree planting ceremony • Fundraising competition at local schools • Hold a 5K event for employees, families and residents; donated money will go to local charity • CEO dedication speech

8. Strategy Tactics • Document our corporate history into a coffee table book to honor past employees and management • Donate coffee table books to local businesses Celebrate the past and the present employee dedication to GEAUX by chronicling its history

9. Strategy Tactics • Videotape personal messages from the board of directors to local citizens • Provide local newspapers with news releases updating the community of our fundraising progress Increase our visibility in the community

10. Strategy Tactics • Receive feedback from employee, retirees and customer interviews through the process discovery • Hold monthly employee focus groups Establish goals for anniversary celebration in order to boost employee morale and unite employees, retirees and customers

11. Strategy Tactics • Design a functional logo • Distributing news releases and events Increase Louisiana resident involvement

12. Strategy Tactics • Reach out to college and universities by hosting a professional seminar called Explore Petrochemicals • Sponsor chemical engineering organizations on campuses across the state Increase awareness and promote student interest in petrochemical industry

13. Implementation/ Timeline work plan

14. Collateral Postcard Kick off crawfish boil Press release Facebook event 100 things to do in Louisiana Finale event – 5k CEO Speech

15. POSTCARD

16. PRESSRELEASE

17. FACEBOOK EVENT

18. 100 Fun Things to do in Louisiana

19. CEO SPEECH AT 5K

20. Evaluation Methods Awareness-based goals Assess exposure by using circulation figures and audience size date Conduct a pretest and posttest to measure of employee knowledge of company goals Action-based goals Pretest and posttest to community Detailed records on annual financial report and asses how money was spent