DIGITAL KEYNOTE 2010 INTERNATIONAL CONFERENCE

1. DIGITAL KEYNOTE2010 INTERNATIONAL CONFERENCE

2. What is AETN?

3. About AETN “A&E Television Networks (AETN), a joint venture of The Hearst Corporation, Disney-ABC Television Group and NBC Universal, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVDs and music CDs, to Web sites, as well as supporting nationwide educational initiatives.” -- Excerpted from AETN.com, company’s corporate web site

4. What is AETN Digital Media?

5. About AETN Digital Media “AETN Digital Media is a leading provider of digital content for properties including History, Lifetime, A&E, Biography, Roiworld, DressUpChallenge, Lifetime Moms and MothersClick. More than 13 million unique visitors per month engage with the company’s digital brands across 14 properties, and millions more consume the content via syndication, social media and mobile. Combined with the reach of the A&E Networks, AETN Digital Media provides sponsors an unrivaled opportunity to reach all demographics with a powerful, singular-branded experience across all platforms.”

6. Positioning AETN… • To provide different types of media content • To reach our audience on platforms they choose • To capture sponsorship $$$ as ad media mix changes • To capture new revenue streams • To thrive in a world with low barriers to entry for media businesses We are a media company, not a cable company, and are changing with the evolving media landscape.

7. So more than a website…

8. PROPERTIES

9. HistoryChannel.com: December, 1996

10. AETV.com: December, 1996

11. LifetimeTV.com: October, 1997

12. 3.4MM unique visitors 1.5MM unique visitors 3.8MM unique visitors 1.7MM unique visitors 1.9MM unique visitors 175K unique visitors 1.2MM unique visitors Source: Omniture, April, 2010; traffic is not “de-duped”

13. PERFORMANCE

14. AETN Digital Avg. Monthly Unique Visitors Sources: Omniture and Google Analytics; Includes traffic to all AETN Digital consumer facing domains.

15. AETN Digital Avg. Monthly Page Views Sources: Omniture and Google Analytics; Includes traffic to all AETN Digital consumer facing domains.

16. AETN Digital Avg. Monthly Video Streams Sources: Omniture, Brightcove and Lightningcast; Includes traffic to all AETN Digital consumer facing domains.

17. Competitive Landscape Source: Nielsen Net//Ratings (US only) – March 2010

18. AETN Digital Media 2010 Revenue 2010 Revenues Forecasted: $20MM Note: Includes revenues through April 30, 2010

19. PROPERTIES

20. History • Site re-launched Feb. 25 in Beta; official launch at “America” premiere • Accurate, trusted and authoritative … using a scalable topics-based approach and with multimedia (4,000+ videos, 2,500+ photos) unlike Wikipedia • Site structure aligns with network’s “History Made Every Day” slogan • History Behind the Headlines joins This Day in History as key franchises • Ultimate History Quiz launched in March

21. Bio.com • Significant opportunity to relaunch as trusted, authoritative source for information and data on people (dead or alive) • Data-driven approach structured for scalability like History.com with hundreds of data points (e.g., names, locations, dates, etc.) • Leverage Biography channel’s immense video archives • Embedded video player resulting in views up +170% year-over-year in April • Hundreds of mini-bios in production for use on new site and syndication opportunities

22. Lifetime • “The ultimate source for entertainment, escape and play” • Broad content offering expands linear brand and reaches new, younger audience; online 39.9 vs. television 46.4 • 74% of 2009 site traffic in non- programming verticals, including Games, Sweepstakes & Contests, Beauty & Style and Entertainment • Yet also leverage programming assets effectively • 550,000 Project Runway fans on Facebook

23. A&E • Site programming-focused to market linear channel • Video views increased 77% year-over-year • In 2009, majority (70%) of streams were full episodes • Mobile apps launched • Future opportunities include: • Live events/stunts • Leveraging talent more • Providing greater access • Expanding games offering

24. Roiworld • Launched in English in Feb 2009 • Averaging more than 2 mm UVs and 75 mm PVs per month • Avg. time spent of 25 mins/visit • 800,000 registered members • Monetizable via advertising, sponsorships and virtual goods • Design partners include ABS, Norma Kamali, Ports 1961, Kenneth Cole, and Juicy Couture • Social gaming features launched in March; new levels in June

25. DressUpChallenge • Virtual makeovers/clothes • Nearly 900,000 registered members • Avg. time spent of 29 mins/visit • Launched virtual goods store in April featuring limited edition collectibles • Launched “Fashion Improv” in May – multi-player, real-time, social game embedded in Facebook

26. Lifetime Moms and MothersClick Lifetime Moms • Launched mid-2009 • Honest, real conversations by moms for moms • Relevant, on-brand bloggers • 15 channel leaders • 85 affiliates who provide ad inventory • Generates 11MM ads/month • Promotional platform to desirable audience MothersClick • Social networking site focused on moms and topics related to their lives, interests

27. MOVING FORWARD TOGETHER

28. AETN Digital Working with International • Produce content and functionality at scale that International JVs can leverage for their markets • Utilize existing workflow processes to create custom content unique to your markets • Continue to benefit from shared infrastructure cost savings and planning • Focus on content development/ownership with no rights restrictions outside the U.S. • Continue to improve communication and act as sounding board for research, questions, etc.

29. THANK YOU! Evan Silverman (212) 424-0944; evan.silverman@aetn.com