Touching on the story of Paul Revere from Malcolm Gladwell's The Tipping Point and Dandelion Marketing, this presentation to college students at Rensselaer Polytechnic Institute (RPI) in Troy, NY focuses on entrepreneurship best practices and growth hacking.
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Solve a real problem (that people will pay for)
“Tremendous amounts of time
and energy go into creating
materials stored in channel
portals, but they receive little
-Every Channel Chief
Solve the problem in a new and better way
• Over 95%use a Smartphone & Tablet
• Average user checks phone 110times per day
• Apps becoming PrimarySource for Business
• Increase Sales & Participation in Programs
• Deploy Sales Tools, Education & Resources
Always anticipate a couple of moves ahead
(and get ready for pivots)
• Predictive Performance
• Prescriptive Behaviors
• Your “Next Best Action”
• Collect Behaviors
• Behavior Scoring
• Mobile App Platform
• Open / Branded
• Value Based Modules
Find some early customers willing to grow
Find “A” Players for your team.
Sales, Marketing & Development are all
critically important – and must be balanced.