1 / 25

What have I been up to at Rand McNally?

What have I been up to at Rand McNally?. Watch and see! . The Deets . At Rand McNally I work closely with a variety of cross-functional teams on just about everything having to do with our commercial transportation/mobile communications business.

travis
Télécharger la présentation

What have I been up to at Rand McNally?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What have I been up to at Rand McNally? Watch and see!

  2. The Deets At Rand McNally I work closely with a variety of cross-functional teams on just about everything having to do with our commercial transportation/mobile communications business. The following presentation provides a quick snapshot of the range of projects I manage and contribute to. From marketing collateral and customer support materials to advertising, email, product launches and more, there’s always a lot going on! Involvement includes: • Marketing Strategy & Project Management • Copywriting, Content Management, Creative Direction & Product Messaging • Branding & Product Launches • Please note that the materials included were not DESIGNED by me, and contribution varies by project.

  3. Print Advertising: Trucking

  4. Print & Radio Advertising: Trucking The Dave Nemo Show

  5. Print & Online Advertising: Fleet Management

  6. Collateral: Inside & Outside Sales + Trade Shows

  7. Collateral: Inside & Outside Sales + Trade Shows

  8. Collateral: Inside & Outside Sales + Trade Shows

  9. Collateral: Inside Sales & Trade Shows

  10. Collateral: Inside Sales & Trade Shows

  11. Collateral: Retail POP

  12. Emails: Promotional 21.7% Open Rate 3.26% Click Rate

  13. Commercial Transportation News Email: Newsletters Average Open Rate: 20%

  14. Customer News Flash Email: Newsletters & Updates Average Open Rate: 30% Customer Notifications

  15. Web/Landing Pages Click the image for the full page!

  16. Web/Landing Pages Click the image for the full page!

  17. Web/Landing Pages Click the image for the full page!

  18. Web/Product Pages Click the image for the full page!

  19. Web/Product Pages Click the image for the full page!

  20. HD 100 at Retail/B2C: Drivers, Owner Operators & Small Fleets Web/Product Pages Click the image for the full page!

  21. HD 100 for Medium to Large Fleets/B2B Web/Product Pages Click the image for the full page!

  22. Video Scripting: Retail POP Kiosk

  23. User Documentation

  24. Customer Support Click the image for the full page!

  25. Thanks for tuning in!

More Related