Titleist Performance Institute

1. Titleist Performance Institute

2. Topics to Cover How to create a fitness culture? Who is TPI? You! Why create a fitness culture?

3. What is TPI?

4. Who is TPI?

5. TPI Certified

6. On-Line Education

7. Why Create a Fitness Culture? • Fitness is growing • Baby boomers rank fitness high • Healthy members = more business

8. Why Create a Fitness Culture? • 45.6 million belong to US Health Clubs (as of 01/09) • That equals 15% of total population. • US Fitness Industry Revenues (2008) = $19.1 billion. Source = Club Industry’s Fitness Business Pro Purchasing Power Survey - IHRSA • 25% of US health club memberships are adults over 55 yrs old (11.4 million). • That is a 33% increase from 1998. Source = Center for Disease Control

9. Why Create a Fitness Culture? • 45.5 million belong to US Health Clubs (as of 01/09) • That equals 15% of total population. • US Fitness Industry Revenues (2008) = $19.1 billion. Source = Club Industry’s Fitness Business Pro Purchasing Power Survey - IHRSA • 25% of US health club memberships are adults over 55 yrs old (11.4 million). • That is a 33% increase from 1998. Source = Center for Disease Control

10. 2007 Sports Participation

11. 2007 Sports Participation

12. 2008 Participation – Ranked by Total Participation From National Sporting Goods Association

13. 2009 Stats • Total fitness memberships are up 3 million over 2008. • Most clubs are stable • Mainstream fitness and upscale clubs have showed moderate growth. • Circuit clubs and smaller units (example – Curves) showed biggest decline. • Trend is towards smaller, tighter clubs in the 5,000-7,500 sq. ft. range. Focus on functional training – less machine training. 2009 Stats by IHRSA – International Health and Racquet Sports Association

14. More 2009 Stats • Emphasis of most successful clubs is towards lifestyle enhancement. • Targeting the over 40 market is key. • Golf-Specific marketing is a must. • Small locker rooms are all that is needed. • Junior or youth activities are exploding. 2009 Stats by IHRSA – International Health and Racquet Sports Association

15. How to Create a Fitness Culture? • Three Possible Options • Educated staff only. • Build a fitness center. • Stand alone • Integrated with Learning Center • Junior Performance Center.

16. Finding a Fitness Professional

17. Fitness Professionals • Certification: • Should be nationally certified. • ACE, NASM, NSCA, ISSA, ACSM, NFPT and AFFA. • A background in physical education or exercise science is always a plus. • TPI Certification – “Find an Expert”

18. Fitness Professionals • Experience: • 3-5 years of experience in personal training. • Nationally certified in personal training. • Knowledge of how to physically screen a golfer. • Advanced knowledge of exercise equipment • Master of fitness program design and implementation strategies. • Comfortable working one-on-one and in group situations. • Can speak the language of golf and feels comfortable around golfers.

19. Fitness Professionals • Appearance: • Do they look the part? - should look relatively fit • If that individual can’t keep themselves in shape, what makes you think they’ll be of much help getting and keeping your clients that way? • Do they look like a golfer. • If they look like they have never stepped a foot on a golf course, this can make your clients feel uncomfortable and out of place.

20. Fitness Professionals • Pricing and Policies: • Make sure your trainer doesn’t have another job or travel schedule that interferes with scheduling. • As for cost, rates can range from $50 to $150 per hour depending on the part of the country, • Ask about cancellation policies. A 24-hour cancellation policy is reasonable.

21. Fitness Professionals • Record Keeping: • Make sure the trainer is keeping a record log of all your clients workouts. Assuming they’ve got a lot of clients, it’s unlikely they’re able to keep it all in memory. • Watch your prospective trainer handling other clients for about a week or two before deciding whether to use them.

22. Building a Fitness Center • Size should never be over 7,500 sq. ft. • Open space is good. • Area for group exercise is great option. • Functional equipment should dominate.

23. Option 2 – 500 sq. ft.

24. Option 3 – 875 sq. ft.

25. Option 4 – 1225 sq. ft.

26. The Reality • Only 5 Choices • Golf School Retention • Lifestyles of Kids • Nutrition of Kids

27. Introduction Our Philosophy: Junior golf schools need to develop fundamental movement skills, establish functional movement patterns, develop sport specific skills, teach golf-specific skills, and most importantly create a love for the game.

28. Why Do Kids Want to Play Sports • Fun • Friends • Fit in • Feels Good • To do something they are good at.

29. Why Do Kids Not Play Sports • Not Fun • Forced to play • Teasing • Not good – They never win • Too much pressure • In competition too soon • Poor coaching • It hurts

30. Physical Literacy Should have both before onset of growth spurt. From Dr. Istvan Balyi’s LTAD Resource Papers - Canada

33. TPI’s Philosophy of the Body Mobility Stability Noted by: Mike Boyle & Gray Cook

34. Pelvic Tilt Test

35. Pelvic Tilt Test

36. Pelvic Tilt Test

37. Pelvic Tilt in Golf

38. Pelvic Rotation Tests

39. Pelvic Rotation Test

40. Pelvic Rotation Test

41. Contact Us Greg Rose Greg_Rose@AcushnetGolf.com 760-806-5944 Dave Phillips Dave_Phillips@AcushnetGolf.com 760-806-5945

42. 90/90 Test

43. 90/90 Test

44. Lower Quarter Rotation Test Internal Rotation External Rotation

45. Lower Quarter Rotation Test