Getting to California

1. Ch 16 Sec 2: A Growing Economy • luxury goods - • Charles Lindberg – Wilson’s” • National Broadcasting Company (NBC)– included Allies. • Columbia Broadcasting System (CBS)– war war • buying with credit – • open shop • Farmers’ Recession - Getting to California

2. Chapter Objectives Section 2: A Growing Economy • Analyze how the growing importance of the automobile and other new industries improved the U.S. standard of living.  • Analyze the growing economic crisis in farming in the 1920s. Click the mouse button or press the Space Bar to display the information. Intro 3

3. The Rise of New Industries(cont.) • More disposable income made innovations affordable. • From electric razors to frozen foods and household cleaning supplies to labor-saving appliances, Americans used their new income to make life easier. (pages 514–518) Click the mouse button or press the Space Bar to display the information. Section 2-8

4. How did we live without…  • push-button elevators  • neon signs  • oven thermostats  • electric razors  • tissues  • spiral-bound notebooks  • motels  • dry ice  • zippers  • pop-up toasters  • flavored yogurt  • car radios  • adhesive tape  • food disposals  • water skiing  • automatic potato peeler  • self-winding wristwatch This feature is found on pages 504–505 of your textbook. Click the mouse button or press the Space Bar to display the information. Time Notebook 16

5. The Rise of New Industries(cont.) • By 1919 the Post Office had expanded airmail service across the continent with the help of the railroad. (pages 514–518) Click the mouse button or press the Space Bar to display the information. Section 2-8

6. The Rise of New Industries(cont.) • In 1927 Charles Lindbergh, a former Mail Pilot, took a transatlantic solo flight, which gained support in the United States for the commercial flight. • By the end of 1928, 48 airlines were serving 355 American cities. (pages 514–518) Click the mouse button or press the Space Bar to display the information. Section 2-9

7. 1,800 Tons of ticker tape and shredded paper dropped on Charles Lindbergh in his parade in New York City 10,000 $16,000 Number of marriage proposals that Lindberg received Cost of cleaning up after the parade 7,000 Job offers received by Lindbergh 3.5 Million Number of letters received by Lindbergh 33.5 Number of hours Charles Lindbergh spent in his nonstop flight from New York to Paris on May 20, 1927 Time Notebook 18

8. Born in 1902, Charles Lindbergh grew up in Minnesota. After two years at the University of Wisconsin, he started flying as a stunt pilot. Lindbergh completed flight training to become an Army Air Service Reserve pilot. Later he flew mail between Chicago and St. Louis. An offer of $25,000 to become the first pilot to fly nonstop from New York to Paris inspired Lindbergh’s famous flight. FYI 2-2b

9. The Rise of New Industries(cont.) • In 1926 the National Broadcasting Company (NBC) established a permanent network of radio stations to distribute daily programming. • In 1928 the Columbia Broadcasting System (CBS) set up coast-to-coast stations to compete with NBC. (pages 514–518) Click the mouse button or press the Space Bar to display the information. Section 2-9

10. Click the mouse button or press the Space Bar to display the answer. Daily Focus Skills Transparency 2

11. The Consumer Society • Higher wages and shorter workdays led to an economic boom as Americans traded thrift for their new role as consumers. • American attitudes about debt shifted, as they became confident that they could pay back what they owed at a later time allowing them to buy with credit. (pages 518–519) Click the mouse button or press the Space Bar to display the information. Section 2-12

12. The Consumer Society • Advertising was used to convince Americans that they needed new products. • Ads linked products with qualities that were popular to the modern era, such as convenience, leisure, success, fashion, and style. (pages 518–519) Click the mouse button or press the Space Bar to display the information. Section 2-12

13. This feature is found on pages 504–505 of your textbook. Time Notebook 15

14. MAKING A COMEBACK. SANTA CLAUS, after falling into low favor in the last decade. Aiming at children, advertisers are marketing St. Nick heavily. This feature is found on pages 504–505 of your textbook. Time Notebook 15

15. The Consumer Society(cont.) • By the early 1920s, many businesses hired professional managers and engineers. • The large number of managers expanded the size of the middle class. • In the 1920s, unions lost influence and membership. • Employers promoted an open shop, a workplace where employees were not required to join a union. (pages 518–519) Click the mouse button or press the Space Bar to display the information. Section 2-13

16. The Consumer Society(cont.) • Welfare capitalism, where employees were able to purchase stock, participate in profit sharing, and receive benefits, made unions seem unnecessary. (pages 518–519) Section 2-14

17. The Farm Crisis Returns • American farmers did not share in the prosperity of the 1920s. • Instead, prices dropped dramatically while the cost to improve farmers’ technology increased. (pages 519–520) Click the mouse button or press the Space Bar to display the information. Section 2-17

18. The Farm Crisis Returns • During wartime, the government had encouraged farmers to produce more for food supplies needed in Europe. • Farmers borrowed money at inflated prices to buy new land and new machinery to raise more crops. (pages 519–520) Click the mouse button or press the Space Bar to display the information. Section 2-17

19. The Farm Crisis Returns(cont.) • Farmers prospered during the war. • After the war, Europeans had little money to buy American farm products. • After Congress raised tariffs, farmers could no longer sell products overseas, and prices fell. • President Coolidge twice vetoed a bill to aid the farmers, fearing it would only make the situation worse. • American farmers remained in a recession throughout the 1920s. (pages 519–520) Click the mouse button or press the Space Bar to display the information. Section 2-18