Twitter for Nonprofits:

1. Twitter for Nonprofits: Reconnecting 140 Characters at a Time July 21, 2009 Kevin Martone and Joe Ruotolo Technology Program Team Grinspoon Institute for Jewish Philanthropy

2. Agenda: • Welcome 1:00 – 1:05 • Twitter Basics 1:05 – 1:25 • Twitter as an Organization 1:25 – 1:35 • Other Twitter Tools 1:35 – 1:40 • Camp Examples 1:40 – 1:55 • Fundraising on Twitter 1:55 – 2:00 • Issues 2:00 – 2:05 • Tweeting our Conference 2:05 – 2:10 • Feedback/Questions 2:10 – 2:20 Twitter for Nonprofits

3. Notes on Today’s Session • Today’s Topic • Twitter is a fast-growing social media service that can be used to reach out to constituents • More and more camps are utilizing the service to reach out to parents and alumni • Each camp needs to better understand if/how Twitter fits into their overall outreach and communications strategy…and how they can best implement it • This presentation will give an overview for beginners and some more in-depth tips for more advanced users • The Presentation and Recorded Session will be available for download on http://webinar.gijptech.org within 24 hours Twitter for Nonprofits

4. What is Twitter? • 140 Character “Tweets” to the World • “What are you doing?” • “Followers” receive messages directly • Combination of Instant Messaging (IM) and Blogging • Micro-blogging • Discuss anything! Status updates, links to articles, requests for info, etc. • Tweet via text message, smartphone, web • Many tools to manage and search the flow of information on Twitter Twitter for Nonprofits

5. Why Should We Tweet? • Your Outreach/Communication Goals? • If Twitter helps reach those goals… • Engage and Learn • Fun! • Post Updates for Parents • Can Drive Traffic to Website, FB Page, … • Demographics • 35-49 is largest demo group on Twitter • 1,000+% growth from Feb. 2008 to Feb. 2009 Twitter for Nonprofits

6. Photo by cogdogblog on Flickr Twitter for Nonprofits

7. Getting Started • Go to www.twitter.com • Register yourself or your Organization • 160 Character Bio • Upload a Photo • Upload/Choose a Design (Background) • Send Tweets! Twitter for Nonprofits

8. Getting Started (cont’d) • Settings • Can “protect” updates • Bio • Devices (text updates) • Notices (email) • Picture • Design (background) Twitter for Nonprofits

9. Getting Started (cont’d) • Twitter is also a great Listening tool • Real-time • Find people • Twitter Search • (http://search.twitter.com) • Click “Advanced Search” • “Find People” link • Follow/be followed Twitter for Nonprofits

10. Getting Started (cont’d) • Example Search: Camp Harlam Twitter for Nonprofits

11. Twitter Lingo Twitter for Nonprofits

12. Twitter Profile Twitter for Nonprofits

13. Twitter as an Organization • Be Authentic! • Conversations: • 2-way Twitter for Nonprofits

14. Twitter as an Organization (cont’d) • Follow us! @gijp • Tools to allow multiple people to post to same Organizational Twitter Account • CoTweet • Hootsuite • Also offer integrated URL shortener/stats • Can schedule/assign future Tweets • Widgets can show Twitter feed on website or blog Twitter for Nonprofits

15. Other Twitter Tools • Desktop Twitter Apps • TweetDeck • Twitterrific (Mac only) • TwitterBerry (Blackberry) • TweetDeck or Twitterfon (iPhone) • TweetBeep – email alerts on Twitter search • Twtvite – Create “tweetup” event on Twitter • TwitterAnalyzer – review stats of your followers, conversations, links, etc. Other suggestions from seasoned Twitterers? Twitter for Nonprofits

16. Camp Example: URJ Henry S. Jacobs Camp Twitter for Nonprofits

17. Camp Example: Camp JORI Twitter for Nonprofits

18. Camp Example: Camp Judaea Twitter for Nonprofits

19. Camp Twitter Accounts *Some view Tweets on Camp Website or Blog instead Twitter for Nonprofits

20. Fundraising on Twitter • Twitter fundraising works best for a specific event or challenge • Link to online giving page or ChipIn/Causes Widget • TipJoy (Fundraising via PayPal directly on Twitter) • Otherwise, used for finding and engaging constituents; cultivate via other channels • Examples • Tweetsgiving • 140 Smiles Twitter for Nonprofits

21. Issues • Short URLs • Spam • Block Followers • Report Spam • Follow @spam • DM offending Twitter username • Legitimate email address not needed to register • Easy to follow (without updates “Protected”) • Watch what you say! • Anyone can see it (unless “Protected”) • Can delete tweets, but will be available via search on Twitter and Google for days • Don’t tell the world you will be away for a week (or summer!) Twitter for Nonprofits

22. Tweeting our Conference • #gijp • Pre-planning • Tweet plans – Attending? Sessions? etc. • During conference • Tweet questions • Post comments • Tweetups? • Post-conference • Continue discussion of learnings, sharing info Twitter for Nonprofits

23. Questions? Photo by Xurble Twitter for Nonprofits

24. Grinspoon Institute Webinars – Feedback/Questions • How did we do? • How was the level of detail? • What topics would you like to learn about in this format? • Is there a topic you’d like to share in a future Webinar? • Any other suggestions? Twitter for Nonprofits

25. Next Webinar… • Will be back in September • In the meantime: • Check out our Webinar archives • Join the discussion on our Discussion Boards • Help us make these Webinars as helpful as possible to you: • If there is a specific topic you would like us to present via our Webinars, let us know! • If you would like to present in a Webinar on a specific topic, let us know! Twitter for Nonprofits

26. For More Information • This presentation and recorded session will be available in our Webinar archives by the end of the week: http://webinar.gijptech.org • Recent GIJP Blog Post re: Twitter • Twitter in Plain English Video by CommonCraft • Follow us @gijp (www.twitter.com/gijp) • Become our Facebook Page Fan Twitter for Nonprofits