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Diving into mobile Mobile phone and tablet products of dailies and weeklies

Diving into mobile Mobile phone and tablet products of dailies and weeklies. Mike Jenner Professor and Houston Harte Chair Missouri School of Journalism jennerm@missouri.edu. University of Missouri. Missouri School of Journalism. Overview.

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Diving into mobile Mobile phone and tablet products of dailies and weeklies

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  1. Diving into mobileMobile phone and tablet productsof dailies and weeklies Mike Jenner Professor and Houston Harte ChairMissouri School of Journalismjennerm@missouri.edu University of Missouri Missouri School of Journalism

  2. Overview • Two phone surveys of publishers completed last year • 310 daily publishers — 78 percent response rate • 400 weekly publishers — 85 percent response University of Missouri Missouri School of Journalism

  3. Mobile phone products • 62% of dailies with a circulation of 25K or more have a mobile phone app Mobile app activity correlates with newspaper size University of Missouri Missouri School of Journalism

  4. Mobile phone products • 21% of dailies with a circulation of 25K or below have a mobile phone app Mobile app activity correlates with newspaper size University of Missouri Missouri School of Journalism

  5. Phone app plans • In the coming 12 months, 59% of daily newspapers that don’t offer mobile phone app plan to offer one • 35% of those newspapers plan to charge University of Missouri Missouri School of Journalism

  6. Phone apps: Weeklies • 7% of weeklies offer phone apps • 28% plan one in the coming year • 37% of those plan to charge University of Missouri Missouri School of Journalism

  7. Tablet apps/sites • 39% of dailies with a circulation of 25K or more have a tablet product Four out of 10 larger dailies offer a tablet product University of Missouri Missouri School of Journalism

  8. Tablet apps/sites • In the next 12 months, 48% of daily newspapers that don’t offer a tablet app plan to offer one • 45% of those newspapers plan to charge for it University of Missouri Missouri School of Journalism

  9. Tablet apps/sites • 9% of dailies with a circulation below 25K offer a tablet product One in 10 smaller dailies offer tablet products University of Missouri Missouri School of Journalism

  10. Print/digital revenue Today: Portion of total revenue from print University of Missouri Missouri School of Journalism

  11. Print/digital revenue In 3 years: Portion of revenue from print University of Missouri Missouri School of Journalism

  12. Print/digital revenue Today: Portion of revenue from digital University of Missouri Missouri School of Journalism

  13. Print/digital revenue In 3 years: Portion of revenue from digital University of Missouri Missouri School of Journalism

  14. Paid content models Smaller papers adapting more quickly • 46% of dailies under 25,000 circulation are charging for some online content University of Missouri Missouri School of Journalism

  15. Paid content models Smaller papers adapting more quickly • 24% of dailies larger than 25,000 circulation are charging for some content online University of Missouri Missouri School of Journalism

  16. Plans to charge University of Missouri Missouri School of Journalism

  17. Please visitwww.RJIonline.org Mike Jenner Professor and Houston Harte ChairMissouri School of Journalismjennerm@missouri.edu Ken Fleming, Ph.D. Associate Director of ResearchReynolds Journalism Instituteflemingk@missouri.edu University of Missouri Missouri School of Journalism

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