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November 2013 Viewing Trends Overview

November 2013 Viewing Trends Overview. Total Viewing November 2013. Irish adults aged 15+ watched TV for an average of 3 hours and 35 minutes each day in November 2013 9 minutes more per day than in October 2013

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November 2013 Viewing Trends Overview

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  1. November 2013 Viewing Trends Overview

  2. Total Viewing November 2013 Irish adults aged 15+ watched TV for an average of 3 hours and 35 minutes each day in November 2013 9 minutes more per day than in October 2013 91% (3hrs 16 mins) of this viewing was live with the other 9% (19mins per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  3. Average Minutes Viewed Daily November 2013 Many audiences watched in excess of 200 mins of TV daily in November Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  4. TV Viewing Live v Time shift Year on Year Nov 2013 v Nov 2012 PVR Ownership Sept 2012 45% Sept 2013 55% PVR ownership is now at 55%. People still prefer to watch TV Live and in-fact the % of live TV viewing has grown year on year even amongst the younger audiences. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  5. Weekly reach of TAM Ireland subscribing channels November 2013 TAM Ireland subscribing channels reached 91% of housekeepers each week and 92% of housekeepers with kids. 88% of ABC1 adults and 79% of 15-34 yr olds viewed our channels each week in Nov. Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

  6. Total Commercial Impacts November 2013 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

  7. Average Number of Commercial Spots seen per Day November 2013 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

  8. Top 10 Advertisers Nov 2013 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

  9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ November 2013 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National

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