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Graphic Design

Graphic Design. The applied art of arranging image and text to communicate a message. . It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs. . Typography

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Graphic Design

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  1. Graphic Design The applied art of arranging image and text to communicate a message. • It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.

  2. Typography The art and technique of arranging type in order to make language visible.

  3. Font A quantity of sorts composing a complete character set of a single size and style of a particular typeface. FONTS are FUN and can make presentation more exciting! You can use various lettering styles, sizes and colors They can be in Italics or in BOLD print There are millions of combinations!

  4. Serif A style of typeface with ornamental strokes on the ends of characters San Serif A style of typeface without ornamental strokes on the ends of characters

  5. Typographic weight The thickness or thinness of letterforms creating different degrees of bold, medium, or light type

  6. Kerning The space between individual letterforms that you adjust manually Tracking The space between individual letterforms ; lets you apply a form of universal spacing between all characters Kerning Kerning Leading The space between lines of type Kerning Leading Leading Leading Leading

  7. Jobs in the Graphic Arts • Package designer • Layout artist (flyers, brochures, posters, magazines, CD, DVD, etc..) • Web Designer • Advertising/Marketing • Illustrators • Logo designer

  8. Logo’s What are LOGO’s? a visual representation of your company brand How many can you spot in this room alone? What is there purpose?

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