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Mastering Graphic Design: Unveiling the Art and Concepts

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hbenitez
24 diapositives · 325 Views · Jan 07, 2020

Discover the essence of graphic design, its purpose, and techniques through symbols, typography, motion, and interactivity. Dive into historical examples like Albrecht Durer's work and explore modern applications in diverse projects. Engage in interactive design activities and unleash your creativity in letter and word design exercises. Unleash your imagination and learn how to communicate effectively through imagery and text in the dynamic world of graphic design.

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  1. GRAPHIC DESIGN CH. 10: Living With Art Intro Video

  2. What is the goal of Graphic Design? • Attempts to limit interpretation and to control the meaning of the image and/ or text as much as possible • Communicate a message to the viewer through various approaches: • Signs and Symbols • Typography and Layout • Word and Image • Motion and Interactivity

  3. Signs and Symbols • Basic shapes used to convey information or embody ideas • Define - through imagery - an organization or product

  4. Typography and Layout Arrangement and appearance of the letters- including fonts, sizes and colors used Albrecht Durer (1525) - paid attention to the thick and thin lines that made up the visual weight of each letter

  5. Word and Image Integrating words creatively throughout the logo design- to a point where one cannot remain without the other

  6. Motion and Interactivity • When words and images work together in film titles, tv program titles, and advertisements. • Interactive settings can be used on websites- for example Graffiti Archaeology by Cassidy Curtis: Cassidy Curtis Artwork Website:

  7. Student ArtworkGoogle Doodle Contest:

  8. Personal Graphic DesignDesign for Film Business:

  9. Design for “Camping Game”

  10. Logo for Irondale Student Clubthumbnail sketch

  11. Final Designs for Student Club

  12. Project for Baseball Bat Business:

  13. Design for Softball League

  14. Graphic Design Final Thoughts...

  15. Graphic Design Classroom Project: • Typography activity- “Design a Letter” • Design a letter at your table using the materials available to you • Consider font, style, size, color, impact • Consider your audience • Consider your use of space- how will this fill your paper, how does that affect the overall design? • Consider how the addition of images could impact or enhance the overall design • Make a word • Work with others in the classroom to make a word that is associated with a term from the Powerpoint (consider project requirements or terms from notes)

  16. STEP 2: LETTER DESIGN • Finish designing your letter! • Make a word • Work with others in the classroom to make a word! (may or may not connect to the PowerPoint) • TIPS: • Consider how the letters can connect- possibly modifying rectangle form (maybe puzzle pieces, circles, squares or other?). • Consider how to create continuity with letters that may have very different styles. • Maybe make a border, background, or color that connects these letters visually. • ATTACH CREATIVELY