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General information about the programme

The evaluation of effects and processes in the course of the German Mobility Management Action Programme „ effizient mobil “. General information about the programme. Background: until 2009 no national initiative to foster mobility management on a larger scale

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General information about the programme

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  1. The evaluation of effects and processes in the course of the German Mobility Management Action Programme „effizientmobil“

  2. General information about the programme • Background: until 2009 no national initiative to foster mobility management on a larger scale • Motive: Action Programme first attempt to encourage MM networking and MM activities systematically • Financing: funded by the Federal Ministry of the Environment (BMU) • Performance: performed by the German Energy Agency (dena) • Runtime: present runtime: 01/2009-12/2010 • Target groups: main target groups are municipalities and companies/institutions • Objective: Special focus on possible CO2-reduction

  3. Objective: Establishment of 15 regional networks Tasks: Addressing relevant stakeholders and protagonists Support for well-directed placing of initial consultation Regionalisation

  4. Initial consultation • Initial consultation for more than 100 companies and municipalities • Consulting done by qualified consulters • Standardised approach for initial consultation (category companies): • analysis of location characteristics • employees mobility behaviour • analysis of home to work distances  development of a location specific concept

  5. Evaluation - modules and objectives Two modules: • Evaluation of effects on the site/local level • Evaluation of processes on the regional and on the site/local level • In the following concentration on the effects and processes on the site/local level; starting with effects

  6. Spheres of action in mobility management Doris Bäumer (ILS) & Conny Louen (ISB)The German Mobility Management Programme „effizient mobil“5. International Symposium on Travel Demand Management, University of in Aberdeen , 26th to 28th October 2010

  7. Assessmentof the impact of mobility management concepts in terms of CO2 • Mobility management for companies • Focus: mobility of employees • Aim: CO2 saving • Data Base • Profile of the Companies • Employee Survey • Dispersion of places of residence

  8. Evaluation of processes – what about? • Objectives: • identifying strengths and weaknesses in the consultation processes • identifying factors, that probably promote or rather hinder the implementation of Mobility Management • Data Base: • Consulters and beneficiaries survey • Contents of the questionnaires: • Motivation of companies/municipalities, to take part • Need for action; thematic fields with high need of action • Comprehension and experiences • Important future topics/themes • Details concerning the process of consultation

  9. Evaluation of processes – what about? • Details concerning the process of consultation, e. g.: • Persons involved; internal participation • Assessment of the collaboration of consulter and company/municipality • Contentment with the participation in finding fitting measures • Acceptance of the measures and the concept • Willingness for implementation

  10. Evaluation of processes and effects – combined results e. g. theoretical potential and willingness to implement the suggested MM measures

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