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Characterising Cumbria: Profiling using Acorn

Characterising Cumbria: Profiling using Acorn. Paula Kennerley Cumbria Intelligence Observatory. A postcode classification system, combining geography with demographics and lifestyle information, to provide insight into the characteristics and behaviour of consumers….

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Characterising Cumbria: Profiling using Acorn

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  1. Characterising Cumbria:Profiling using Acorn Paula Kennerley Cumbria Intelligence Observatory

  2. A postcode classification system, combining geography with demographics and lifestyle information, to provide insight into the characteristics and behaviour of consumers….

  3. More than just a postcode?

  4. CA2 6BZ

  5. WEALTHY ACHIEVERS

  6. URBAN PROSPERITY

  7. COMFORTABLY OFF

  8. MODERATE MEANS

  9. HARD PRESSED

  10. An example…

  11. Insight…

  12. Identify…

  13. Affluent Greys Flourishing Families Secure Families Blue-collar Roots Struggling Families

  14. Individuality…

  15. Impact…

  16. Over to you..

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