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Parish to Podium: 2012 Events Research for the South West Using Events to Optimise 2012 Legacy Benefits Richard Shipway. Presentation Schedule. Context & Background – Why Events? Objectives of SW 2012 Events Research Review of Existing and New Events – Top Ten Volunteering in the South West

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Presentation Schedule

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  1. Parish to Podium: 2012 Events Research for the South WestUsing Events to Optimise 2012 Legacy BenefitsRichard Shipway

  2. Presentation Schedule • Context & Background – Why Events? • Objectives of SW 2012 Events Research • Review of Existing and New Events – Top Ten • Volunteering in the South West • Strategies & tactics for event leverage in South West (economic & community based) • South West 2012 Event Evaluation Toolkit • Future research opportunities & concluding comments

  3. Five Strategic Legacy Themes of the South West • Sporting Opportunity • Business Development • Cultural Celebration • Community Engagement • Tourism and Regional Image

  4. Objectives of Research: 1a – Highlighting ‘significant events’ that are taking place across the region which can be linked together around Olympic legacy objectives, particularly: • Community sports participation events with a focus on running; swimming, cycling and beach/sea related activities. • Cultural events with an international focus, involving young people and hard to reach groups in particular.   1b –Identifyingexisting or new events which can be developed or established from 2009 onwards focused on community participation (cultural and sporting). Consider national and international events the South West could consider hosting between 2009 and 2014.

  5. 2 – Identifying how volunteer programmes can be linked into the delivery of events in order to provide a better trained and motivated volunteering community across the South West region? 3 – Proposing a range of strategies and tactics that events throughout the region can adopt to leverage wider social and economic benefits linked to the 2012 Olympic and Paralympic Games legacy objectives for the South West; 4 – Developing an appropriate generic ‘South West Event Evaluative Toolkit’ that can be used to analyse event impact and event evaluation of existing and new events across the South West region.

  6. (2008)

  7. The Unique Identity and Culture of the South West • South West Identity: How people in the region construct who they are and how they see themselves within the communities in which they live. • South West Event Arenas – Places where ‘2012 event dramas’ occur; where patterns of values and ideals are implemented in the communities of the region • South West Culture – In anthropological sense, all aspects of social life, identity and expression which is learnt through interaction with other members of the community and then passed on to future generations…....…through regionally distinct 2012 related events? • South West Olympic Communitas: A sense of spontaneous enjoyment and heightened emotional event experiences around 2012. Originating in ‘liminoid spaces’ outside day to day life where South West residents are free to socially and culturally express themselves.

  8. Top Ten Considerations: Active Events, Active Lifestyles • 1. Incorporate elements of the ‘People Places Spaces’ pilot major sporting events project • 2. Adventure / Lifestyle Sports: Active Lifestyles • 3. Beach based and coastal sporting events • 4. A Region of Sails: Major Sailing events linked to preparations for 2012 Games and beyond (link to RYA & SW Marine Network) • 5. Mass participation events with a regional appeal - RUN, BIKE, SWIM, WALK, OR TRI Events in the South West

  9. 6. ‘A chain of events’ – Energise potential using existing events (1200 database of ‘significant’ events) • 7. Using sporting & cultural events to support and develop the ‘Sports-Arts’ Interrelationship • 8. Maximising links with ‘RELAYS’ (Regional Education Legacy in Arts and Youth Sport) & ‘QUEST’ projects • 9. Develop significant event(s) based on specific ‘Skills’ • 10. Develop a communication and knowledge gateway for events in SW....information & communication is vital

  10. Case Study: Destination Dorset • Attracting annual ‘Professional Windsurfing Association’ (PWA) Tour event to South West • Red Bull World Air RaceSeries (link to Air Festival?) • Bournemouth Artificial Surf Reef • International Festival of Beach Games • ‘Ashes Beach Cricket’ • ‘Six Nations Beach Rugby’

  11. Sport Specific Case Study: Mass Participation Events ‘RUN the SW; WALK the SW; SWIM the SW; BIKE the SW; or TRI the SW’ • Network of Mass Participation Running Events – 5km to Marathon • Existing Cycling Events – ‘Dartmoor Classic’, ‘Exmoor Beast’, ‘Coast to Coast Challenge’ • Ensure Tour of Britain returns to the South West on an annual basis • L’Etape du Tour of the South West (seeL’Etape Caledonian in Scotland) • http://www.etapecaledonia.co.uk/ • Open Water Swim – Great South West Swim? • Multi-discipline events- Triathlon, Duathlon, Aquathlon, (Half) Ironman • Established Walking Festivals – Festival of Walking • Mass co-ordinated Charity Drive– R4L, MacMillan, BHF • Inclusive Mass Participation Events? Ensure incorporate disability groups

  12. ‘Significant’ Cultural & Sporting Events in the South West

  13. SW Networks & Links – ‘A Chain of Events’ • Market Towns • Coastal Towns (long tradition of regatta sports events -Bideford and Barnstaple, Torbay and Dartmouth, Plymouth and Falmouth) • Agricultural Shows, Regional, County, District Fairs, Fetes & Schools (Royal Bath and West Show, The Devon County Show and the Royal Cornwall Show, down to Holsworthy Show, Dunster Show and Honiton Show etc) • ‘Weaving Gold from Straw’ within Rural Organisations (including National Association of Young Farmers Clubs, farm discussion groups, craft groups, breed societies, and literary societies, and historical societies, rural churches, historic churches ride) • Country Skills Olympiad, Farmyard Olympics etc?

  14. Cultural Case Study: ‘Inspired by the Games’ • Cathedral Music (‘South West International Choral Music Festival’?) • Folklore (rich in traditional customs & celebrations (e.g. Padstow May Day Obby Oss, Helston Floral Dance, Gloucs Cheese Rolling & Wake, & Cotswold Morris Dancing) • Literary Festivals (Cheltenham Literature Festival in 2007 had 87,000 tickets sold - Regional authors -Daphne Du Maurier, RD Blackmore (Lorna Doone), Winston Graham (Poldark) John Fowles • Community Plays (Carnivals and Visual Arts, link to Sport-Art link and the RELAYS project)

  15. RELAYS (Regional Education Legacy in Arts and Youth Sport) • Project strand - Festivals and Events • A. The Works, Cornwall (Port Eliot LitFest, Rescue 2010, Wildworks and The Beautiful Journey, The Big 2012) • B. Jurassic Coast World Heritage Team (2009 with ‘Evolution Rocks!, leading to Jurassic Coast Earth Festival 2012) • C. Watershed, Bristol (Sport + Culture + Passion: Let the Games Begin) • D. Eden Project (host two new biennales to take place in the summers of 2010 and 2012) • QUEST programme of cultural events – Journeys across South West landscape

  16. Objective 2: Volunteering Identify how volunteer programmes can be linked into the delivery of events in order to provide a better trained and motivated volunteering community across the South West “One World, One Vision”

  17. Key Volunteering Issues Identified 1. Recruitment Understanding barriers – especially hard to reach/socially excluded groups Understanding volunteer motivations 2. Communication Managing volunteer expectations 3. Training Identifying individual and group needs 4. Rewards Status, identity and belonging, career and progression, responsibility, time structure, material rewards

  18. Objective 3:

  19. Objective 4:SW 2012 Event Evaluation Toolkit- EAR MODEL ENVIRONMENT • a. Carbon – Carbon calculator. • b. Waste – Waste generated and its disposal to either landfill or recycling. • c. Transport – Use of car and public transport and distance travelled. • d. Resource Use – Including water, fossil fuel and timber. RESIDENT • a. Individual – Evaluation of the event on the community including traffic, noise, parking, participation etc. • b.Community – Legacy of the event on the wider community. ACTIVITY • a. Attendance – Evaluation of the number of people in attendance • b. Experience – Including; attendance details, demographics quantified experience quality, potential improvements, travel method, accommodation and future behavioural effects. • c. Economic – Expenditure by geographic area and nature of spend. • d. Organisers and Participants – Provision of employment, training and engagement with volunteers before, during and after the event.

  20. Summary: Turning 16 days into 16 years of 2012 event legacy in South West • Engaging People in Extraordinary Event Experiences • Placing the community at heart of the event • 2012-linked events can assist with a step change in attitudes towards Sport • Provide structured and coordinated diverse range of quality events in the South West, from the bottom upwards, from ‘Parish to Podium’ • Positive challenge of linking sport and arts /culture stakeholders

  21. Events will be distinct and unique in nature, reflecting & showcasing the indigenous and authentic culture, heritage and landscapes of the region • Develop effective monitoring and evaluation framework that adds evidence base to future event planning throughout region • Complement existing events rather than compete with • Risk of imposing new ‘alien’, potentially high risk, major events in the current economic climate of 2009 • Energising existing organisations & networks to do something special for the 2012 Games and beyond……

  22. Towards 2012: Top Ten Future Research & Enterprise Opportunities • Sport – access, inclusion, regional participation rates (Sport England SW & CSP’s), elite performance (EIS / RYA), SW watersports audit; • Volunteering – communicating with, training, rewarding, motivating; • Disability Sport (EFDS & and other regional hard to reach groups); • Business Engagement – KTP’s – including ESRC sponsored schemes; • Skills and Training (LSC SW, Skills Active / NSA regional ‘hub’ / LLA ); • Tourism (specifically Olympic related tourism & sporting events); • FE / HE working with existing events / student consultancy projects; • Community engagement – social impact / resident perception studies; • Cultural Programming - link to QUEST and RELAYS projects; • Event Impact and Leverage – Triple Bottom Line event evaluation.

  23. Final Thought...... “We can’t ‘out-firework’ the Chinese”......... but “The Morris Dancers are in training!!!”..........

  24. Parish to Podium: 2012 Events Research for the South West Thank you!

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