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Social Media Marketing

Read how social media has changed the whole marketing game.

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Social Media Marketing

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  1. Social Media Marketing: Trends Setter Date-26/08/2022 By- Saletancypvt. Ltd.

  2. What is Social Media Marketing? Social Media Marketing refers to the use of socially active platforms to create brand awareness, increase reach, and drive sales and website traffic for a business. It helps to achieve marketing and branding goals in a cost-efficient way. The popular social media channels are Instagram, Facebook, Twitter, YouTube, LinkedIn,andTikTok. Every business uses its preferences to select its mode of social media marketing.It involves publishing engaging, consumer-friendly content on your business account, Facebook page, YouTube channels, etc so that people build a connection with you.

  3. Benefits of Social Media Marketing · Cost efficient: Imagine promoting your products and services without a tight pocket pinch. This is what social media provide you. Social Media works on algorithms. Organic traffic is free of cost. The paid promotions are also reasonable. All these factors make social media an affordable yet powerful marketing tool. · Builds Brand awareness: social media helps create your brand recognition.People on social media are your consumers. As you engage and interact with a broad audience you directly increase your brand awareness. Each post shared targets a new set of potential consumers which is an infinite number.

  4. · Increases inbound traffic: Social Media acts as a gateway toward your company website thus driving inbound traffic. When people see your content, they are drawn to know more and avail of your services. Real Market and consumer insights: social media allows you to check insights of your business such as how many people saw your post today, what’s their age group,· how many likes and shares your post has, etc. It also shows trends in your daily, weekly, or monthly activities. Check Out Our Offerings.

  5. Current trends and statistics of Social Media Marketing Some current social media stats are: · Global internet users have reached 5.6 billion in July 2022. Among them, 4.7o billion are social media users. · Facebook dominates the social world; Instagram takes the second spot. Facebook contributes to 25% of global ad spending. · 1 in 3 adults regularly remain active on Facebook, indicating the popularity of content. · Instagram tops in user engagement having a whopping 81% engagement rate. It’s more than 6 times pfFacebook. Instagram posts and stories are the most popular content-creating tools for influencers

  6. · Instagram remains a shopping destination for 44% of users weekly. · Twitter is a mix of rival politics, opinionated discussions, and memes. Its revenue increased to $1.284 in 2022. 52% of Users use the platform daily. The most popular hashtags are “#Digital Marketing” (47%) among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). · As at end of the 2022 1st Quarter, YouTube users spend an average of 23.2 hours per month seeing videos on YouTube.YouTube’s 18+ audience is 21/2 times more than TikTok.

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