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Tourism for All: A challenge to win!

Tourism for All: A challenge to win!. EPP Group Public Hearing - 09 February 2012 Costas Andropoulos EUROPEAN COMMISSION Head of Unit F.2- Support to Tourism Industry DG Enterprise and Industry. Preparatory Action Tourism for ALL. Budget from EP in 2012: € 1 million Objectives:

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Tourism for All: A challenge to win!

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  1. Tourism for All:A challenge to win! EPP Group Public Hearing - 09 February 2012 Costas Andropoulos EUROPEAN COMMISSIONHead of Unit F.2- Support to Tourism IndustryDG Enterprise and Industry

  2. Preparatory Action Tourism for ALL Budget from EP in 2012: € 1 million Objectives: • - To raise awareness • - To disseminate and reward best practices • - To improve skills • - To foster innovative solutions • - To promote more accessible services and facilities • - To incentivise and reward accessibility efforts

  3. 1-Mapping the demand of accessible tourism • 48%of disabled tourists in Germany would travel more often if services were more accessible • £2 billionis the contribution of disabled travellers to the domestic visitor economy in UK (2009) 1) Economic impulse on tourism 2) Demand and travel patterns of people with special access needs Fragmented data for EU-27

  4. 2-Mapping supply of accessible tourism • € 4 billion is the potential additional turnover in Germany if tourism facilities were more accessible • Web accessibility is often insufficient • Accessibility labels are often inconsistent/incomplete €. EU-wide “performance check” main tourism facilities and services (accommodation, leisure, websites) Lack of information/ lack of comparability = loss of potential travellers

  5. 3- Improving skills • Understanding people’s needsImpairments affect areas other than physical mobility • Safety is paramount €. Unskilled, untrained staff can threaten the holiday experience • Need to identify gaps in the current level of skills to cater for people with special access needs • Need to disseminate best practices in disability training in tourism.

  6. 4- Fostering awareness • Access is good for business • Catering for people with “special access needs” as a standard tourism business practice €. • -To raise public awareness and sensitise relevant stakeholders and operators • Stakeholders’ Conference (2012) • -To reward accessible European destinations • EDEN (2012) • -To reward economic operators who make accessibility an element of their competitiveness • An Access award for tourism operators (2012-2013)

  7. Paving the way for accessible tourism in Europe EP Preparatory Action will yield: …but more needs to be done… -Data: EU-wide overview of demand, supply, economic impact, and existing gaps -Better awareness: best practices, good examples -Set of “tools”: information to help operators make their offer more accessible. • -Continue dialogue amongst stakeholders, national authorities, EU institutions and operators… • - Your suggestions!

  8. Thank you for your attention! entr.f.2@ec.europa.eu

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