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You’re All A-Twitter!

You’re All A-Twitter! Presented by Holly Ross (ntenhross), Oregon Red Cross (redcrosspdx), Red Cross Greater Ozarks Chapter (ozarksredcross). Housekeeping. Ask questions any time via the chat window Twittering today? Use #ntentweet and we’ll track it

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You’re All A-Twitter!

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  1. You’re All A-Twitter! Presented by Holly Ross (ntenhross), Oregon Red Cross (redcrosspdx), Red Cross Greater Ozarks Chapter (ozarksredcross)

  2. Housekeeping • Ask questions any time via the chat window • Twittering today? Use #ntentweet and we’ll track it • Audio by phone: 866-740-1260 Access code: 3979111 • ReadyTalk Help: 800-843-9166 • Slides and recording will be sent to you via email following the presentation

  3. Agenda • What’s Twitter for? • How’s it work? • Twitter Management Options • Case Study: Red Cross PDX • Case Study: Red Cross Greater Ozarks Chapter • Q&A and wrap-up

  4. What is Twitter? • Social networking and microblogging tool • Answer this question: What Are You Doing? • Your answers create a public timeline • “Friends” subscribe to that timeline, and vice versa

  5. Who Gives a Tweet? • Listening • Building Buzz • Community Building • Learning a thing or two

  6. Who’s Using Twitter? • 63% Male • Largest age demographic is 35-to-44-year-olds, or 25.9% of users.

  7. Nonprofits on Twitter *Over 3 most recent days (not counting weekends)

  8. Twit-cabulary • Tweet: to post an update on Twitter • Tweep(s): a person or people you know through Twitter • Followers: the people who subscribe to your updates • DM: Direct Message – a private message sent through Twitter • Hashtag: the # sign followed by a word. A way of identify the topics of various tweets. • @: place the @ symbol before someone’s user name to specify that the message is meant just for them (though it still shows up in your public timeline

  9. Ready? • Set up your account at twitter.com – just click the big join button! • Don’t rush into it! Remember that your profile is how new followers will see you: • Why are you using it? • Who will use it? • How will you know you are succeeding? • SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS

  10. Set? • Once logged in, type what you’re doing in 140 characters or less • Click update and voilà! Your update will be broadcast to your followers & the public timeline

  11. Follow! • Use the Find People feature to scan your Gmail, Yahoo or Hotmail address book • Check out the Twitter Nonprofit Pack at http://twitterpacks.pbworks.com/Non-Profits • Follow who the people you admire are following!

  12. How to Tweet • Once logged in, type what you’re doing in 140 characters or less • Click update and voilà! Your update will be broadcast to your followers & the public timeline • Message someone publicly by putting an @ in front of their name in your update. This is visible on your Twitter page and is posted to the public timeline • You can also privately message someone via DM (Direct Message) using the link on that person’s profile as seen at the bottom right here:

  13. Twitter & Privacy • If you don’t want your updates to post to the public timeline and you don’t want people to be able to follow you without permission, you can lock your profile • If your profile is not restricted then your tweets will be visible in Google search results • If the email address you used to sign up for Twitter is in someone’s address book, they can find you via the “Find” tool (of course this can be a good thing – depends on how low/high a profile you want to keep!)

  14. Twit-equette • Meet People • Follow to be followed • Thank followers • @ people you want to have follow you • Read blogs of followers, esp. influencers. • Have Conversations • It’s not ALL about you • Give as good as you get • Don’t Tweet just to hear your self talk • Converse wisely • Make it Easy • # relevant content • Ask people to Retweet • Keep retweet content well under 140 characters • Use the 140 character limit as inspiration to write amazing copy

  15. Organizing Your Tweets • Desktop software makes it much easier to manage the tweets of you and your followers.

  16. Your Twitterverse

  17. More Twitter Resources • Beth Kanter’s Twitter Primer - http://bethkanter.wikispaces.com/twitter_primer • We Are Media - http://www.wearemedia.org • Twitter Fan Wiki – compendium of resources - http://twitter.pbwiki.com/ • CommonCraft’s “Twitter in Plain English” video -http://www.commoncraft.com/Twitter • Tweetscan.com – search for tweets on a topic • Hashtags.org – search for trending hashtags

  18. Q&A

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