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Research In Motion

Research In Motion. Presented By: Jason McDonald, Nate Ullon, Anthony Maher, a nd Annie Brown. Introduction. Research in Motion (RIM) Leading in technology industry To continue leading: Analyze our current methods Develop a long term plan Acquire new companies

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Research In Motion

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  1. Research In Motion Presented By: Jason McDonald, Nate Ullon, Anthony Maher, and Annie Brown

  2. Introduction Research in Motion (RIM) • Leading in technology industry • To continue leading: • Analyze our current methods • Develop a long term plan • Acquire new companies • Move into emerging markets • Asses the strengths and weaknesses of mobile communications industry

  3. Background Investigation • 1984 RIM was founded by Mike Lazaridis and Douglas Fregin. • Studied engineering at the University of Waterloo and the University of Windsor • CEO Mike Lazaridis– recognized as Time Magazine Time 100, CRN Hall of fame, part of Canada’s top 30 movers and shakers • First company to develop wireless connectivity products

  4. RIM Achievements

  5. Current Success Affiliation with more companies Expansion to other countries Indonesia Poland Cayman Islands Malaysia New Zealand Portugal Ireland South Africa Australia • Yahoo • Palm • Samsung • Motorola • Siemens

  6. Industry and Competitive Analysis Handset Competition Software Competition

  7. Nokia  #1 maker of cell phones  Offers a wide range of products to a large variety of markets  Largest competition in Europe and Asia

  8. SWOT Analysis Research in Motion Nokia Strengths: Largest network of distribution and selling Back up with high quality and professional team Profitable business Products are user-friendly and wide rang of products Weakness: Price of product offered by the company Few service centers Bad after sale service Opportunities: Wide variety of products gives Nokia a wider price range for customers Threats: Emergence of mobile companies in the market After sales service • Strengths: • Diverse distribution channels • Joint ventures with service providers • Strong research and design team with lots of innovative ideas • Cross platform software capability • Weakness: • RIM has no cash cow projects to backup star projects • Opportunities: • Product features appeals to clients • Global growth and expansion • Licensing (e.g. the Nokia deal) • Brand loyalty • Third party application developers • Threats: • Competitive products • Lawsuits

  9. Motorola Top choice across the world - #3 phone maker in industry Biggest success was the RAZR Sold more handsets than any other wireless handset model in history Were not able to keep consumers excitement Inability to keep consumers excited about the RAZR – market share has decreased over the years.

  10. Apple Competitor in both handheld devices and software Apples big break iPod iPhone More than half of Apple’s sales come from the United States Apples market has been restricted in regards to software because of Microsoft’s dominance However, Apple’s iPod has done exceptionally better than Microsoft’s Zune. In 2009 Apple experienced a decrease in there sales of iPod and desktop computers. However, the increase in sales of the iPhone and related products have allowed them to stay competitive.

  11. Overcoming Issues • Providing the most consumer-oriented software • Include all features consumers are shopping for. • Consumer friendly and easy to use. • Focus more on the average user and not just business and corporation • Moving in the right direction • Teaming up with companies like Facebook and Google • According to CNN.com, Research in Motion is the #1 fastest-growing company. • In the first quarter of 2009 RIM was ranked # 1 best-selling smart phone, beating out Apple’s 3G iPhone.

  12. Current Situation/Problem Analysis • The development of new technologies • Impact on the market • Impact on RIM as a company • Additional operations • Merge with other companies? • Complimentary goods • Will need in order to stay competitive • R&D • Staying ahead of the competition • Sustain the ability to grow and achieve new technology

  13. Current Situation/Problem Analysis • Expansion • New markets • Creating stronger global position • Don Morrison – chief operations officer • Responsible for companies rapid globalization • How will he manage growth in the following years? • Continue to create alliances with foreign and domestic carriers • Create partnerships that are lucrative and efficient • Efficiency is top for Morrison • Passed up expansion opportunities in order to focus on creating efficiencies with current partners.

  14. Action Plan and Recommendations • Continue joint ventures with top service providers: • AT&T • Verizon/Alltel • Maintain strong research and design team • Continue to create innovative ideas • Opportunities • Continue development of current as well as new product features • Look for what appeals to the consumer • Global Market Expansion • Maintain Blackberry brand loyalty • Avoid lawsuits and other legal issues • Maintain good production standards, environment, and high quality products

  15. Action Plan and Recommendations • Business Strategies • Continue to make our current ventures more efficient • Seek out new and innovative ventures that fit into our overall plan for efficiency and will create market share expansion and increase revenues. • Continue to create new products and services that will differentiate RIM from other competitors • Strive to find more efficient ways to produce current products • Continue R&D • Consider merging with existing companies that can help maintain our brand and direction of the company

  16. Action Plan and Recommendations • Implementing and executing the strategy • Continue with Morrison’s strategy for developing efficiencies with our current companies. • Seek out other companies that have qualities that will help our company be the front runner in our market. • Look into expanding our management team in order to expand into different areas of the market. • While making decisions always keep brand loyalty in mind • Strive to continue the success our company has already achieved

  17. Action Plan and Recommendations • Current Goals • Maintain companies success • Continue to create a product that differentiates us from the competition • Long-term Goals • Look for possible merging opportunities to expand our market share • Maintain brand loyalty

  18. Epilogue/Follow-up • 2009 RIM announces for Blackberry curriculum to be release worldwide in colleges and universities. • Continue to upgrade current models • Blackberry Curve • Blackberry Pearl • Releasing new Smartphone models • Blackberry Bold, Blackberry Storm, Blackberry Tour

  19. Epilogue/Follow-up • Company expansion into new markets • Releasing Smartphone’s into new countries • Continue to release new models and model upgrades to existing markets • Continued Growth • Exceeding expectations and predictions

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