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Coalition for Smarter Growth

Coalition for Smarter Growth. Finding content for your social media campaign. Aimee Custis Communications Manager. Finding content for your social media campaign. Identify your audience!. Coalition for Smarter Growth. You have so much more content than you realize…. Be a little selfish.

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Coalition for Smarter Growth

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  1. Coalition for Smarter Growth Finding content for your social media campaign Aimee Custis Communications Manager

  2. Finding content for your social media campaign Identify your audience! Coalition for Smarter Growth You have so much more content than you realize… • Be a little selfish. • Educate. • Stretch your content. • Ask!

  3. IDENTIFY YOUR AUDIENCE Who do you want to reach? Why? What do you ultimately want from them? Coalition for Smarter Growth • Demographic interests • Vision (passion) interests WHY? KNOW WHO YOU’RE GOING FOR Where can you connect with these people? What do they care about?

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  5. Be a little selfish & self promoting Show some personality! Coalition for Smarter Growth • Talk about your staff, volunteers, partners • Behind the scenes at your office or campaign • Why you care/why you’re involved in the cause WHY? CAPTURE THEIR INTEREST

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  7. EDUCATE Help people understand what you’re talking about Coalition for Smarter Growth • Talking points • Topic background and “101” • News articles, etc. WHY? INFLUENCE THEIR BEHAVIOR

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  9. Strettttch your content Your audience penetration isn’t anywhere near where you think it is. Coalition for Smarter Growth • Tweet. Tweet again. Tweet tomorrow. • Weekly themes. • Double (or triple) up on platforms! WHY? BE SURE THEY HEAR YOU

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  11. ASK! The #1 reason people don’t donate or act? They weren’t asked. Coalition for Smarter Growth • People like to feel like they’re helping. • This is your end goal. WHY? IF YOU DON’T, THEY WON’T

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  13. Aimee Custis Communications Manager Coalition for Smarter Growth aimee@smartergrowth.net www.smartergrowth.net @betterDCregion Please sign up for our updates at smartergrowth.net! Coalition for Smarter Growth

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