ImportanceofPRintheFashionWorld The worldofFashionPublicRelationsisanexhilarating andfast-pacedfieldwhere hours arelong, and the work is extensive. Thosewho havemastered the skills of promoting fashion to a clothes-conscious public will prosper. It is a hands-on job, working with either asingle brand ormanybrands, small or major,that’s learned bydoing. Howdoyouasafashioninfluencernotonlygetthewordoutaboutyourclient’sfashion linebut also makeapublic faced with myriad choices interested in whatyour clients have to offer? How do you make the brand grow? The role of a Public RelationsRepresentativeinthefashionworldiscritical,andanyindividualisattempting toexplore this world must be proficient enough. Hereare a few waysto climb theladder: Createastrongbrandforyourclient-Whatisastrongbrandinthefashionindustry?It’s the one image that every member of the public must have when they think of your client’sstyles.ThePRprofessionalisinthebackground,butthebrandmustalwaysbe frontandcenter.Failuretocreateadistinctivebrandwillmostcertainlymeanfailurefor yourclient. Haveagoodideaabouthowtoworkwithfashioneditors-Oneofthemostimportant jobs for a Fashion PRprofessional is to work with the editors of fashion magazines, particularlymajorfashionmagazines.It’sthePRprofessional’sresponsibilitytodevelop relationships with fashion editors and theirwritingand photographyteams. Effectivebuzziscreatedbyfashionmagazineteamstolaunchandpromotealine.Know whatworksbestforclients.Bereadytoputourfires-Notonlymayyoubeexpectedto workwitheditorsandpeopleontheinside,butyou’llalsoworkwithcustomers,retail stores, and fashion companies. You must be skilled enough to make your customers happy.
Also, you need to be prepared to deal with disasters. Understand media trends - Interviews, press conferences, and press releases are an important part of the responsibilities ofaFashion PublicRelationsprofessional. APRpersonmustkeepastrongrelationshipwiththemedia.Theabilitytoworkwiththe mediaingainingcontinuedattentionforyourclient’sfashionishowtokeepthefashion front and center in the public’s eye. While doing that, a PR fashion professional must havethe skills tohandle thetough questions.