Download
i m p ortan c e of pr in the f ashio n world n.
Skip this Video
Loading SlideShow in 5 Seconds..
Importance of PR in Fashion World PowerPoint Presentation
Download Presentation
Importance of PR in Fashion World

Importance of PR in Fashion World

11 Vues Download Presentation
Télécharger la présentation

Importance of PR in Fashion World

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. ImportanceofPRintheFashionWorld The worldofFashionPublicRelationsisanexhilarating andfast-pacedfieldwhere hours arelong, and the work is extensive. Thosewho havemastered the skills of promoting fashion to a clothes-conscious public will prosper. It is a hands-on job, working with either asingle brand ormanybrands, small or major,that’s learned bydoing. Howdoyouasafashioninfluencernotonlygetthewordoutaboutyourclient’sfashion linebut also makeapublic faced with myriad choices interested in whatyour clients have to offer? How do you make the brand grow? The role of a Public RelationsRepresentativeinthefashionworldiscritical,andanyindividualisattempting toexplore this world must be proficient enough. Hereare a few waysto climb theladder: Createastrongbrandforyourclient-Whatisastrongbrandinthefashionindustry?It’s the one image that every member of the public must have when they think of your client’sstyles.ThePRprofessionalisinthebackground,butthebrandmustalwaysbe frontandcenter.Failuretocreateadistinctivebrandwillmostcertainlymeanfailurefor yourclient. Haveagoodideaabouthowtoworkwithfashioneditors-Oneofthemostimportant jobs for a Fashion PRprofessional is to work with the editors of fashion magazines, particularlymajorfashionmagazines.It’sthePRprofessional’sresponsibilitytodevelop relationships with fashion editors and theirwritingand photographyteams. Effectivebuzziscreatedbyfashionmagazineteamstolaunchandpromotealine.Know whatworksbestforclients.Bereadytoputourfires-Notonlymayyoubeexpectedto workwitheditorsandpeopleontheinside,butyou’llalsoworkwithcustomers,retail stores, and fashion companies. You must be skilled enough to make your customers happy.

  2. Also, you need to be prepared to deal with disasters. Understand media trends - Interviews, press conferences, and press releases are an important part of the responsibilities ofaFashion PublicRelationsprofessional. APRpersonmustkeepastrongrelationshipwiththemedia.Theabilitytoworkwiththe mediaingainingcontinuedattentionforyourclient’sfashionishowtokeepthefashion front and center in the public’s eye. While doing that, a PR fashion professional must havethe skills tohandle thetough questions.