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Apple, Inc.

Apple, Inc. Business Intelligence & Decision Making: a reflection of Corporate DNA?. @ AOSI 2005 Rita Vitorino. APPLE, INC. Desafios: Conseguir manter posição líder numa categoria de produtos => aumentar market share (~5%);

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Apple, Inc.

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  1. Apple, Inc. Business Intelligence & Decision Making: a reflection of Corporate DNA? @ AOSI 2005 Rita Vitorino

  2. APPLE, INC • Desafios: • Conseguir manter posição líder numa categoria de produtos => aumentar market share (~5%); • Antecipar mudanças de mercado na indústria e melhorar gestão de distribuição e produção. • Pontos Fortes: • Poderosas Políticas de Marketing => melhor “computer-experience”; • Inovação contínua => a todos os níveis na indústria: hardware, software e serviços: lojas Apple e suporte/vendas online. Apple's market share is bigger than BMW's or Mercedes' or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? Steve Jobs

  3. APPLE, INC • Suporte à Decisão: • Equipa de Direcção da Apple => reunir MasterMinds das mais diversas áreas/indústrias: • Excelência e eficácia nas decisões • Sabedoria empresarial e DNA Variado/Enriquecido • DNA organizacional e Balance Score Cards: • Planeamento e decisão de performance a longo prazo

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