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Apple, Inc.

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This reflection on Apple Inc.'s corporate strategies highlights the company's challenges in maintaining its market leadership while increasing market share by approximately 5%. It examines Apple's strengths, such as robust marketing policies and continuous innovation across hardware, software, and services. With a market share surpassing luxury automotive brands like BMW and Mercedes, Apple’s unique approach to decision-making involves diverse leadership teams, fostering business wisdom, and utilizing organizational DNA as a core aspect of their long-term performance planning.

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Apple, Inc.

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Presentation Transcript

  1. Apple, Inc. Business Intelligence & Decision Making: a reflection of Corporate DNA? @ AOSI 2005 Rita Vitorino

  2. APPLE, INC • Desafios: • Conseguir manter posição líder numa categoria de produtos => aumentar market share (~5%); • Antecipar mudanças de mercado na indústria e melhorar gestão de distribuição e produção. • Pontos Fortes: • Poderosas Políticas de Marketing => melhor “computer-experience”; • Inovação contínua => a todos os níveis na indústria: hardware, software e serviços: lojas Apple e suporte/vendas online. Apple's market share is bigger than BMW's or Mercedes' or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? Steve Jobs

  3. APPLE, INC • Suporte à Decisão: • Equipa de Direcção da Apple => reunir MasterMinds das mais diversas áreas/indústrias: • Excelência e eficácia nas decisões • Sabedoria empresarial e DNA Variado/Enriquecido • DNA organizacional e Balance Score Cards: • Planeamento e decisão de performance a longo prazo

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