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Communications Update & Branding Vision

Communications Update & Branding Vision. Christopher Gully PARIS21 Board Meeting Paris, 3 April 2014. First, some context. “You complain that your report would be dry … the drier the better. Statistics should be the driest of all reading” - William Farr (1807 – 1883). First, some context.

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Communications Update & Branding Vision

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  1. Communications Update & Branding Vision Christopher Gully PARIS21 Board Meeting Paris, 3 April 2014

  2. First, some context “You complain that your report would be dry … the drier the better. Statistics should be the driest of all reading” - William Farr (1807 – 1883)

  3. First, some context

  4. Communications Plan 2013 Visibility Impact Co-ordination Dialogue

  5. Our Audience Database of 3,467+ contacts, built over the past 15 years This is a core audience, but we can do much more

  6. Our Audience

  7. Our Audience

  8. Communication Channels • Website • News • Social Media • Advocacy Materials

  9. Website News Stories 46 (average 1 per week) Page Views 30,854 (up from 24,423) Visits 102,180 (up from 77,654) Pages per visit 3.31 (up from 3.18)

  10. News Subscribers 3,467 Newsletters sent 4 (one per quarter)

  11. Social Media Tweets 574 (1.25 per day) Followers 279 (+4 per week) Engagement28% retweeted 10% favourites 12% replies

  12. Advocacy Materials

  13. What’s Coming in 2014? • Informing a Data Revolution • Advocating for political support: Ambassadors for a Data Revolution • Connecting with partners for technical support and advice: Data Revolution Technical Review Group • Building out the contact database • Support countries with statistical advocacy

  14. New Ideas • The PARIS21 brand enjoys wide recognition, but often for very different reasons • Confusion in terms of the activities of the Secretariat, the Partnership, or… ? • Highlighting activities can provide opportunities to better showcase the Partnership, not just the Secretariat

  15. PARIS21 Branding Vision

  16. Country Report on Support to Statistics (CRESS) • Partner Report on Support to Statistics (PRESS) • Secretariat for Busan Action Plan for Statistics (BAPS)

  17. Accelerated Data Programme (ADP) • International Household Survey Network (IHSN)

  18. National Strategies for the Development of Statistics (NSDS) • Regional Strategies for the Development of Statistics (RSDS) • User/Producer Workshops

  19. Informing a Data Revolution

  20. PARIS12 Branding Vision

  21. The PARIS21 Toolbox

  22. Thank youQuestions or Comments?

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