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US Hispanic Market Statistics 2006

US Hispanic Market Statistics 2006. MPA Hispanic Market Statistics. Table of Contents. Population ………………………………………………………….……………………………..1-7 Buying Power ………………………………………………………………………………………8 Theatrical …..…….…...………………………………………………………………….……..9-13. Population. MPA Hispanic Market Statistics.

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US Hispanic Market Statistics 2006

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  1. US Hispanic Market Statistics 2006

  2. MPA Hispanic Market Statistics Table of Contents • Population………………………………………………………….……………………………..1-7 • Buying Power………………………………………………………………………………………8 • Theatrical…..…….…...………………………………………………………………….……..9-13

  3. Population MPA Hispanic Market Statistics The Hispanic population in the US reached 44.3 million in 2006. Mexico leads all countries with 107.5 million. Hispanic Population by Country 2006 *Population for US is an estimate of the Hispanic population. Source: US Census Bureau: IDB 1

  4. Population MPA Hispanic Market Statistics In 2005, the US Hispanic population reached 42.7 million for a 3.4% increase from the previous year. In 2006, it is estimated to have grown another 3.7%. US Hispanic Population 1960-2006 Source: US Census Bureau News: IDB *Estimated 2

  5. Population MPA Hispanic Market Statistics The Hispanic population of several US states equals or exceeds that of some Latin American countries. *Population for US states are estimates of the Hispanic population in each state. Source: US Census Bureau: IDB 3

  6. Population MPA Hispanic Market Statistics The majority of Hispanics in the US are from Mexico, making up 64% or 26 million of the US Hispanic population. 2006* Distribution of Total US Population Total 2006 U.S. Population: 299.4 MM Total 2006 U.S. Hispanic Population: 44.3 MM *Estimated Source: U.S. Census Bureau, May 17, 2007 Press Release: Minority Population Tops 100 Million 4

  7. Population MPA Hispanic Market Statistics The US Census Bureau estimates the gap between Hispanics and African Americans continued to increase as the percentage of Hispanics in the US reaches 14.8% by 2006. Percent of Total Population by Ethnicity* *Historical figures revised per change in source Source: US Census Bureau: Annual Estimates of the Population by Sex, Race and Hispanic or Latino Origin for the United States: April 1, 2000 to July 1, 2006 5

  8. Population MPA Hispanic Market Statistics The US Hispanic population is relatively young with 38% of Hispanics under the age of 20. Age Distribution 2006 Source: US Census Bureau: Annual Estimates of the Population by Age and Sex of Hispanic or Latino Origin and of the US: April 1, 2000 to July 1, 2005 6

  9. Population MPA Hispanic Market Statistics By 2010, the U.S. Census Bureau projects that Hispanics will remain the youngest ethnic group with a median age of 28. Median Age By Ethnicity Source: US Census Report: Projections of the Resident Population by Age, Sex, Race and Hispanic Origin: 1999 to 2100, January 2000 7

  10. Buying Power MPA Hispanic Market Statistics As the number of US Hispanics increases so does their buying power. In 2006, Hispanic buying power projections show an increase of 276% from 1990. Hispanic Buying Power* in the US $11,847.0 9% $9,100.8 $7,187.6 8% 7% $4,270.5 5% 95% 93% 92% 91% p=projected *Buying power is defined as the total disposable personal income of residents Source: Selig Center for Economic Growth 8

  11. Theatrical MPA Hispanic Market Statistics At 8.0, Hispanics is the third-largest ethnic group in average admissions per moviegoer. Average Admissions per Moviegoer by Race/Ethnicity 2006 Moviegoer is defined as an individual that goes to the movies at least once in a 12 month period; statistics from a telephone survey done in English Source: MPAA 9

  12. MPA Hispanic Market Statistics Theatrical Moviegoers by Ethnicity (Among moviegoers ages 12+) 2006 Admissions 2006 Population 2006 Moviegoers Moviegoer is defined as an individual that goes to the movies at least once in a 12 month period Source: MPAA 10

  13. Theatrical MPA Hispanic Market Statistics In 2006, the Hispanic market made up 16% and 15% of admissions and moviegoers, respectively. Moviegoer is defined as an individual that goes to the movies at least once in a 12 month period Source: MPAA *Statistics from a telephone survey done in English 11

  14. Theatrical MPA Hispanic Market Statistics At 69%, Hispanics have the largest percentage of frequent and occasional moviegoers than any other ethnic group. Frequency of Moviegoing Population by Ethnicity (ages 12+) Hispanic African-American Caucasian Other Frequent = at least once per month (12x/year) Occasional = at least once in six months (2-11x/year) Infrequent = less than once in six months Source: MPAA *Statistics from a telephone survey done in English 12

  15. Theatrical MPA Hispanic Market Statistics Moviegoer Populations by Race/Ethnicity (Among moviegoers ages 12+) Note: Yearly admissions figures reflect July 2004 - August 2005 time period, and therefore differ from final calendar year 2005 figure. Moviegoer is defined as an individual that goes to the movies at least once in a 12 month period Source: MPAA; Census Bureau 13

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