UK Grocery Retailer Insights

1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 23rd March 2014

2. Thurrock – Wednesday 19th March • Key Customer Themes: • Easter: Theme remains with a whole aisle dedicated to Easter eggs. This is supported by bus stops and shelf edge labels. There are also several FSDU's around the store displaying Easter eggs and chocolate bunnies. • Mother's Day: Theme still present with 14 bays and several FSDU's dedicated to Mothers Day gifts. This theme is supported by balloons, bunting, header boards, shelf fins and shelf edge labels. • ClubcardFuel Save: Continued support for this theme with overhead signs, balloons, security shrouds, outside banners and A boards. • Tesco Price Promise: Remaining theme continues in store. Supported by bus stops and snow ploughs. • General Feel: The store was clean, tidy and well stocked. With a lovely display of Mothers Day gifts in the seasonal aisle. Key Deals: • Pringles: BOGOF • Cathedral Cheese: ½ price • Clover Spread: £1 • Activia 8pk: 2 for £4 • Heinz Soup: 50p • Heinz Baked Beans 4pk: 2 for £3 • Various Fruit: £1 • Surf Wash Powder: £4 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

3. Wallington – Wednesday 19th March • Key Customer Themes: • Easter: Continued theme across 3 bays. An EPU, several shippers, checkout displays and stacks are seen supporting the Easter confectionary. • ClubcardFuel Save: ‘The more you shop the more you save. Spend £50 and get 2p off per litre of fuel. Save up to of 20p a litre’. Remaining theme which is highly advertised on entry with bunting and shrouds on the security gates. • NEW Mother's Day:  A ladder rack located at the front of store supports gifts associated with the event. • General Feel: Spacious store with shelves well stocked. Plenty of staff seen busy filling up and helping customers. Key Deals: • Easter Eggs: 3 for £10 • Sparkling Wine / Champagne: Extra 10% off 3 bottles or more • Pepsi Cola 2L: ½ price • CheeriosCereal: ½ price • Nescafe Cafe Menu: ½ price • Pringles: ½ price • Kenco Millicano: ½ price • Ripple 4pk / Milky Bar Pouch / Minstrels Pouch: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

4. Clapham Junction – Wednesday 19th March • Key Customer Themes: • Price Lock: Theme still in place presenting ‘Where prices go down and stay down’. Seen advertised mainly in the central aisle area. • Asda Price Guarantee: Continuing theme promoting ‘You'll be 10% better off. Let's go disco’. Hugely advertised above the checkouts. • Easter: Theme continues with 14 bays of Easter confectionary. This is bordered with high signs, bus stops, barkers, ladder racks and various shippers around the store. • Rollback: Remaining theme seen advertised on high signs and on beanies throughout the store. • Mother's Day: Theme continues in store with 13 bays and numerous card shippers located in the first aisle. Bordered with overhead signs, barkers and bus stops. • NEW Let's Garden: 23 bays showing stacks of gardening and outdoor products. Endorsed with high signs, bus stops and barkers. • General Feel: The shelves were well stocked with plenty of staff on hand to help customers. Key Deals: • Cadbury's Egg ‘n' Spoon: £2 • PG Tips 240pk: £3 • Selected Easter Eggs: £1 • Velvet Toilet Tissue 16pk: £6 • Kettle Crisps: £1 • Uncle Ben's Range: £1 • Kellogg’s Cornflakes Family Size: £2 • Coca Cola 30pk: £7 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

5. Hadleigh– Wednesday 19th March • Key Customer Themes: • Ant & Dec Saturday Night Takeaway: Continuing theme vastly advertised around the store. Supported by hanging signs at checkouts, header boards and floor mats. • Easter: Theme remains with 6 bays, FSDU's, stacks and 2 aisle ends dedicated to Easter related products. This theme is supported by shelf fins and shelf edge labels. • Pay Back Bonus: Support remains for this theme with displays on bus stops and overhead signs at checkouts. • Pick Of Market Street: Theme still present in store with offers highlighted by standees and overhead signs. • Mother’s Day: Theme continues with 2 bays dedicated to Mothers day gifts and cards. Supported by shelf edge labels. • NEW Great Value: Numerous aisle end offers, supported by snow ploughs and shelf barkers. • General Feel: This store was opened last year so it’s clean, tidy and modern with well stocked shelves. The staff were helpful, informative and polite. Lots of very good offers available and good quality fruit and vegetables. Key Deals: • Selected Fruit: 3 for £2 • PGTips 240pk: £4 • Persil Small And Mighty: £6 • Heinz Baked Beans 4pk: 2 for £3 • Broccoli / Cucumber / Spring Onions: 49p • Whole Scottish Salmon: ½ price • Various Spirits: £15 • Muller Light Yogurts 6pk: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

6. Chafford Hundred – Wednesday 19th March • Key Customer Themes: • Easter: Theme remainswith 10 bays dedicated to Easter related items. It is supported by bus stops, shelf edge strips and egg shaped shelf barkers. • Sport Relief: Continued theme in store and it’s heavily advertised. Supported by overhead hanging signs, standees, bus stops, snow ploughs and a display of goods in entrance to store. • Drinks Festival: Theme continues with 25% off selected wines in the drinks festival. Supported by outside A boards, directional overhead sign and bus stops. • Mother’s Day: Theme still present with10 bays dedicated to mothers day gifts. This theme is supported by bus stops and shelf edge strips. • NEW Great Offers: There are lots of aisle end offers including half price and £1. Supported by snow ploughs and header boards. • Brand Match: Theme reoccurs in store and is supported by bus stops. • General Feel: The store was nicely decorated promoting sport relief. It was clean, tidy and well stocked. Key Deals: • Quavers 6pk: £1 • Clairol Hair Colour: 2 for £5 • CoppellaFruit Juice: ½ price • Asparagus: ½ price • NapolinaPasta Sauce: £1 • Rachel's Greek Style Yogurt: £1.50 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

7. Local Wallington – Wednesday 19th March • Key Customer Themes: • Great Offers: Continued support for this theme with main signs used throughout the store to highlight offers. • Sports Relief: Theme remains promoting fun and games and all profits go to Sports Relief. Supported by bunting, 2 shippers, window posters and wobblers dotted around the store. • Easter: Theme remains with confectionary seen in the queuing area, on shippers and clip strips around the checkouts. • Active Kids Vouchers: Theme still in place ‘Spend £5 & receive 1 Active Voucher’. Seen advertised on wobblers and bunting.  • Mother's Day: A shipper of themed cards seen on entry to store. • NEW Make Your Roast Go Further: Theme reappears and is seen advertised on wobblers and window stickers. • General Feel: Tidy and clear store. Spacious on entry with a few gaps in the promotional areas. Staff seen working and serving customers in a friendly manner. Key Deals: • Maltesers / M&M's Pouches: £1 • McVitesDigestive Biscuits: £1 • Kettle Chips: ½ price • Robinson’s Squash: £1 • Indian Meal Deal: 2 for £5 • Sainsbury's Bread: 90p • Meal Deal: £3 • MaipoWines: Save 1/3 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

8. Epsom – Wednesday 19th March • Key Customer Themes: • Easter: Remaining theme with 3 bays and 2 checkout displays supporting Easter confectionary with themed POS. • Brand Price Match: Theme continues comparing Waitrose prices to Tesco's using green barkers, bus stops and large hanging signs scattered around the store. • Mother's Day: Theme still present with a front of store display, GE display and 3 bays of gifts and cards seen on entry. • 1000's Of Ways To Great Value: Theme still present in store and is seen on signs highlighting various offers throughout the store. • NEW Try Our New Waitrose Kitchen App: £1.20 or free to My Waitrose customers. • General Feel: Clean store, well laid out with neatly stacked shelves. Plenty of staff working on shop floor to assist the customers. Key Deals: • TwiningsTea 160pk: £4 • llyEspresso: £5 • Nescafe Gold Blend: £4 • AlpenCereal: £2 • LindtEaster Bunnies: 2 for £4 • Strepsils / Lemsip: 20% off • Selected Health & Beauty Products: 3 for 2 • Charlie BighamsReady Meals: 20% off info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

9. Lakeside – Wednesday 19th March • Key Customer Themes: • Easter: Continued support for this theme with 3 bays dedicated to Easter eggs and chocolate bunnies. Supported by shelf barkers. • Mother's Day:Theme continues with a display of Mother’s day gifts at front of the food hall. Supported by standees. • NEW Offers: There are several aisle end offers which are supported by header boards. • NEW Mix And Match: There is an abundance of mix and match offers around the store. Highlighted by shelf barkers and header boards. • NEW Dine In For 2 For £10: Side, main, dessert and wine for £10. There are 4 aisle ends dedicated to this offer. Supported by standees, header boards and shelf barkers. • General Feel: The store is under currently under refurbishment. There is a sign at the front of the store explaining changes to the store. However the store was well stocked and busy. Key Deals: • Chilled Soups: Buy One Get One Half Price • Organic Milk 4 pints: 2 for £3 • Easter Treats: 3 for 2 • Selected Fruit: 2 for £4 • Various Meat: 3 for£10 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

10. Hadleigh – Wednesday 19th March • Key Customer Themes: • Easter: Theme continues with 4 bays and 2 aisle ends, dedicated to Easter eggs and chocolate bunnies. This theme is supported by shelf fins and shelf edge labels. • A Great Deal Locally: Theme remainsin store highlighted by shelf edge labels, barkers, header boards and dump bins. • Mother's Day: Remaining theme in store displaying a poster on entry with ‘Flowers coming soon’. Most likely due to the refurbishment programme in store. • NEWCollect And Save: ‘Spend £40 a week in 1 shop for 4 weeks and you will get £25 towards your next £40 shop’. This theme is supported by standees, posters and leaflets at the checkouts. • NEW Sourced Locally: Theme promotes items with fewer miles to travel to store. Highlighted by header boards, shelf edge labels, floor mats and tax discs. • NEW How Did We Do: Survey reappears in store, supported by posters and leaflets on a stand at checkouts. • General Feel: The store had lots of empty shelves. This store is currently under refurbishment for 2 weeks. There is a window poster apologising for any disruption. Key Deals: • Surf Liquid: £3 • Heinz Beans 5pk: £2 • Tetley Tea Bags 160pk: ½ price • Capri Sun: ½ price • Napolina Olive Oil: £3 • Oat So Simple: 2 for £4 • Fox's Party Rings: 65p info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

11. Huddersfield – Wednesday 19th March • Key Customer Themes: • Easter: Continued support for this theme with 4 bays and checkouts supporting Easter confectionary. Reinforced with overhead signs stating ‘Home For Easter'. • Mother’s Day: Theme remains with 10 bays containing cards, home ware, alcoholic beverages and confectionary. • Smart Swaps. Change For Life: Theme continues offering healthier alternatives and recipes. • How Much Could You Swap & Save: Theme remains with ’Save up to 45%’ displayed on signs throughout the store (swap leading brands for Aldi exclusive brands). • NEW Spend ALittle. Live A Lot: Theme reoccurs with main phrase seen on Aldi advertising. • General Feel: Basic shopping with no frills. Simple layout with main stack displays and large wire dump bins. Advertising posters seen overhead and in the windows. Key Deals: • Make In Minutes Pasta & Sauce: 39p • Baby Potatoes / Asparagus / Conference Pears / Mushrooms / Apples / Oranges: 69p • British Dry Cure Gammon Steaks: £2.49 • CowbelleMilk 4 pints: 95p • Continental Tarts: £1.49 • Moser Roth Mini Easter Eggs: £1.69 • Salmon Topped Side: £6.99 • Luxury Hot Puddings: £2.79 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

12. Huddersfield – Wednesday 19th March • Key Customer Themes: • Easter: Remaining theme 3 bays and 3 shippers of themed confectionary and shippers. • Healthier Choices: Continued support for this theme advertised around the checkouts on various offers. • Spring Series: Theme remains with the centre section of the store dedicated to outdoor items associated with Spring. • Like Meat. Love Lidl: Continuing theme with signs seen over the fresh meat dept. • Market Fresh Quality: Theme still present, highly advertised on entry and around the fresh fruit and vegetable department. • NEW Mother's Day: A card shipper seen on entry. • General Feel: A lot of low overhead signs highlighting various offers throughout the store. Numerous bulk stacks seen in the centre of the store. There is an emphasis on healthy options, particularly at the checkouts.  Staff very helpful with customers.  Key Deals: • GrangedaleSalt & Pepper Pork Joint: £5.99 • XXL StrathvaleBeef Roasting Joint: £5.99 • Bally Manor Garlic Chicken Kievs 2pk: £1.19 • FavorinaLiqueur Filled Chocolate Eggs / Praline Filled Chocolate Eggs / Creme Filled Chocolate Eggs: 2 for £2 • Milton Gate British Sausages: 2 for £3.50 • Morning Fresh Milk 1L: 95p • XXL Floralys Super Soft Toilet Tissue 16pk: £5.99 • Mother's Day Cards: 99p info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

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