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BACH V

BACH V. Bristol Community College CIS 13 Business Creativity Source: Ron Woolley, www.dtp-aus.com. Basic Principles of DESIGN. What are we looking at? “Elements” on the Page:. Type Color Shapes Lines Graphics. REVIEW What are the FOUR Basic Principles of Design?. BACHV. 1 C ontrast

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BACH V

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  1. BACHV Bristol Community CollegeCIS 13 Business CreativitySource: Ron Woolley, www.dtp-aus.com

  2. Basic Principles of DESIGN What are we looking at?“Elements” on the Page: • Type • Color • Shapes • Lines • Graphics

  3. REVIEWWhat are the FOUR Basic Principles of Design? BACHV 1Contrast 2Repetition 3Alignment 4Proximity

  4. BACHV WHAT IS BACHV? 1Balance 2Action 3 Consistency 4 Harmony 5Variety

  5. LOOK AT THE WORLDLike a DESIGNER BACHV • Use the 3 “eyes” to develop a sense of design VISUALIZELook at the work of others - What catches your eye? CRITICIZESeparate good from bad - What style do you like? ANALYZEStudy the world around you - What looks good?

  6. A DESIGNERDevelops Skills* BACHV VISION To detect an idea and develop it IMAGINATIONTo use an idea effectively JUDGEMENT To assess an idea’s value, place, and use * And knows the principles of design

  7. Principles of DESIGN BACHV • BALANCE Arrangement of items • ACTION Direction of eye movement • CONSISTENCY Repeating theme or style • HARMONY Unity of all parts • VARIETY Subtle or obvious changes • These qualities are inherent in any art form. • For any design to be effective, they must be • used… but not ALL of them will be used in one design

  8. BALANCE BACHV • All objects have weight and need balance • Visual center differs from physical center

  9. Formal BALANCE BACHV • Place elements of equal weight and tone on both sides of an imaginary vertical line WHAT DOES THIS SAY? Restrained, formal, trusting, relaxing, restful… and maybe just a little bit boring centered static

  10. Informal BALANCE BACHV • Counterbalance elements with white space WHAT DOES THIS SAY? More active and vital, more contemporary and daring… Intensity is increased by changes in size, shape or tone OFF-CENTERThis is a very informal, yet balanced layout. It is asymmetrical and that sets a tone of informality and exciting copy.Dynamic

  11. ACTION BACHV • The eye will go where you lead it • What is the FOCUS of your page? • Is it important? Direct your reader to it • Use type, illustrations, color, and graphics • to visually guide the eyes where you want • them

  12. CONSISTENCY BACHV • Develop a unified theme in your layout Use style sheets to keep body type, heads, subheads, and folios consistent • Borders • Fonts • Screens • Artwork • Color • Logos

  13. HARMONY BACHV Harmony relates to the unity of all parts • SHAPE Type and art conform to the design • TONEEquality of type and art • COLORTones match and/or complement • TREATMENT Overall relationship

  14. VARIETY BACHV • Gives liveliness and vigor to a page • Change may be subtleor OBVIOUS • Variety can be employed in: SHAPE COLOR tYPe

  15. BACHV “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” - Scott Adams [creator of Dilbert cartoon]

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