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Search Engine Optimization

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Search Engine Optimization

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  1. What is SEO? Search Engine Optimization © 2011 Copyright All rights are reserved www.ucc-india.com

  2. Meaning • Search Engine Optimization (SEO) is • The process of improving the volume • Increase Quality of traffic • It uses search engines’ natural search results to get higher rankings © 2011 Copyright All rights are reserved www.ucc-india.com

  3. Affects visibility of a website or a web page in a search engines • Natural or unpaid search © 2011 Copyright All rights are reserved www.ucc-india.com

  4. SEARCH ENGINES Image Search, Local Search, Video Search, Academic Search, News Search, Industry-specific Vertical Search Engines © 2011 Copyright All rights are reserved www.ucc-india.com

  5. Why Use Online Search? • Search is most popular after Emails • Better results and easy search options • 1 million people use SEARCH everyday Good or Bad… Google determines where your business stands! © 2011 Copyright All rights are reserved www.ucc-india.com

  6. SEO Recipe • Keyword Research • How do people search? • Competition level • 2-4 word phrases • Link Building • Internal • External • Anchor Text • Improved Rankings • Better Visibility • Increased Traffic • More Leads/Sales • On Page Factors • Page Title • Keywords in Content • Heading Tags © 2011 Copyright All rights are reserved www.ucc-india.com 6

  7. Importance of SEO • Online visibility  credibility and awareness • Improved rankings  More visitors • SEO  showcases you in front of users Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek © 2011 Copyright All rights are reserved www.ucc-india.com

  8. Galagali Multimedia Pvt. Ltd. • Leading Internet Marketing Firm • Uses dynamic interactive technologies with exclusive focus on clients needs • Professional and skilled IT professionals • Innovative and creative solutions for web promotions and website creations We work with you to create competitive solutions, as 70% of the business today is online! © 2011 Copyright All rights are reserved www.ucc-india.com

  9. We undertake SEO projects for all Websites like- • Travel • Hotels & Resorts • Healthcare • Engineering • Shipping • NGO • Entertainment • Hospitality • Matrimonial and many more…… © 2011 Copyright All rights are reserved www.ucc-india.com

  10. EXPAND YOUR HORIZON andFULFILL YOUR DREAMS withGalagali Multimedia Pvt. Ltd. © 2011 Copyright All rights are reserved www.ucc-india.com

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