1 / 15

Your Marketing Plan for 2014

Your Marketing Plan for 2014. Are you set for success?. Are you covering all the bases?. What is your marketing budget? How much money are you prepared to spend on marketing every month? Have you set your schedule for working your business and set aside time to market?

ugo
Télécharger la présentation

Your Marketing Plan for 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Your Marketing Plan for 2014 Are you set for success?

  2. Are you covering all the bases? • What is your marketing budget? • How much money are you prepared to spend on marketing every month? • Have you set your schedule for working your business and set aside time to market? • If you have 15 hours set aside for your business, are you allowing 5 hours to do your marketing? • Have you set aside time for face to face marketing?

  3. Are you covering all the bases? • Are you doing direct mail campaigns? • Do you have a website? • Website for buying – let the world know what you are looking to buy • Website for selling – let the world know what you are selling • Is your marketing congruent? • Are you pointing people the right website • Does your business card include the website information – where are your phone messages going? • Do you blog? • Are your social networks set up? • Are you building and managing your list? • IN REAL ESTATE…IN ANY BUSINESS, HE/SHE WITH • THE BIGGEST LIST, WINS!

  4. HOW DO YOU BUILD YOUR LIST • So…the first list you want to build is potential business partners • Become a regular face at local REIA Meetings Boston AREIA and others in the area • Offer to help and become known in the group • Use blogging and social networking offering tips and sharing your pursuits with others • Be willing to step outside your comfort zone • Make sure your direct marketing, in person and via mail includes your websites

  5. How do I get my phone ringing? • First, what type of real estate are you interested in? • Buy/Hold? Wholesaling? • Rehabbing and Flipping? • What type of properties are you interested in? • What areas do you want to work? • Are you willing to: • Drive for dollars • Knock on doors • Hang Bandit signs • Direct mail campaigns

  6. How do I get my phone ringing? • Driving for dollars – Look for distressed properties. • Write down address, research owner and send them a letter…or….Knock on the door…

  7. How do I get my phone ringing? • Door knocking – are you willing? • Most people won’t • Bring information packet with you showing how you can help the owner out of their situation. • Talk to them about what’s going on and how they got there.

  8. How do I get my phone ringing? • You can, of course hang bandit signs… • www.banditsigns.com , go online there is always a sale! • Be sure you know the laws in the area that you want to work in • Make sure you track areas and progress • Use a tracked phone line • Allot time in your schedule to post the signs and take them down. Hire someone else…

  9. How do I get my phone ringing? • Direct mail campaigns • Acquire leads • Send yellow letter campaign • Send post cards • Use Send Out Cards • Make sure you track progress to estimate ROI • Use a different tracked phone line number than bandit signs • Allot time in your schedule to stuff envelopes or increase your budget to pay a teenager or your child to do it.

  10. How do I get my phone ringing? • Acquire leads: • Many list brokers out there… • www.Melissadata.com– can pull lists using a variety of variables: • Bankruptcy • Property owners • Absentee owners • Type of property • What’s owed • Size of property • Zip code

  11. How do I get my phone ringing? • Acquire leads: • www.warrengroupforeclosures.com– can pull lists using a variety of variables: • MA – CT-RI – NH • County, town • All foreclosures • Petitions for foreclosure • Only Auction/Sheriff sales • Only LisPenden • Bank owned REO

  12. Direct Mail campaigns… • Rule #1 – you MUST BE CONSISTENT with your marketing! Don’t expect to send out one group of letters and a huge deal will come to you! You must be consistent and send weekly campaigns.

  13. Direct Mail campaigns… • Distressed owner campaigns, can use postcards – www.click2mail.com; simple upload list, design postcard, merge and send, can use SOC

  14. Direct Mail campaigns… • Out of area owner, can use postcards – www.click2mail.com; simple upload list, design postcard, merge and send, can use SOC SICK OF BEING A LANDLORD? Dear home-owner, Are you sick of being a landlord? Our company specializes in helping people just like you! We are cash buyers and can close quickly. Call us at 888-555-1212 and we can take over your headache! Name – track number - website

  15. Direct Mail campaigns… • So….what is Send Out Cards? • I like to use Send Out Cards it’s easy • Yes I Send a card!  • WHY? • COST - depends on the card, but, usually it costs 2 points plus the cost of postage.  1 point costs .31, plus the cost of postage, so around $1.00 per card, unless you create a card using your own photos, then it is 3 points, plus postage, so around $1.40. 

More Related