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2014 Marketing Plan

2014 Marketing Plan. Contents. 2014 Brand Focus Point of Sale Items 2014 Events Influencer Activations Social Media . 2014 Eternal Brand Focus. 40%. 15%. 20%. 2014 Eternal Brand Focus. Healthy Active Lifestyle Support of events in key markets to develop brand awareness

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2014 Marketing Plan

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  1. 2014 Marketing Plan

  2. Contents • 2014 Brand Focus • Point of Sale Items • 2014 Events • Influencer Activations • Social Media

  3. 2014 Eternal Brand Focus 40% 15% 20%

  4. 2014 Eternal Brand Focus • Healthy Active Lifestyle • Support of events in key markets to develop brand awareness • Develop sales programming where these consumers live, work, and play • Drive social media campaigns to support key demo • Females • Support events in key markets to develop brand awareness • Develop sales programming where these consumers live, work, and play • Drive social media campaigns to support key demo • Culture • Support marquee events that will develop brand image and expand our demo • Support events with sales programming at key accounts in developing markets • Sales • Aligning Marketing and Sales teams on goals to reach success • Provide POS and sales tools in the trade to drive sales • Assist in the execution of Trade Shows and Events to drive brand awareness and sales • Assist in the execution of Retail Demos and Sales blitzes to drive brand awareness and sales

  5. Eternal Point of Sale • Wishlist • Case cards • Exterior/Interior window decals • Cooler Statics • Coupons • Dealer Loaders • 2014 POS Items • Wire Racks with Interchangable Case Cards • Wire Racks will be available late Q2 • Racks will come with a generic Eternal Case Card • Custom Case Cards will be available as necessary based on programming • Eternal Railstrips • Will be available mid Q1 • Eternal Danglers • Will be available mid Q1 • Exterior/Interior Window decals • Case by case scenarios • Allow 6 weeks for development and delivery • Cooler Statics • 3D Clings are AVAILABLE NOW • Coupons • (INSERT HERE) • Dealer Loaders • (INSERT HERE)

  6. Eternal Point of Sale • Keith please put images of the following • Rail strip with measurements • Cooler rack with measurements (I’ll provide) • 3D Cling with measurements • Eternal Polo shirt • Eternal Dangler

  7. 2014 Eternal Events • National • Ironman (Pending) • Irongirl (Pending) • Regional • Mermaid Series • Camp Pendleton Event Series • Southern Arizona Roadrunners • Key Market Events • Phoenix Marathon (pending) • Lake Placid Marathon • Miami Marathon (Pending) • McDowell Mountain Music Festival (Pending) • Skirtchaser • Scottsdale Culinary Arts Festival • And much more…..

  8. Ironman Series • ( Keith, I want to pull slide 3from the presentation ironman sent me)

  9. Irongirl • (Keith I want to pull the slides 4 from the ironman presentation)

  10. Ironman/Irongirl Activations • (Pull slides 6,7, and 9 from the ironman deck)

  11. Ironman Sales Programming • Eternal/Ironman POS • Available late Q1- March • Case Cards • Cooler Clings • Enter to Win POS • Custom Ironman window clings • Large activations only • 6 weeks lead time for production • Enter to Win Eternal Specialized Bike • (1) Specialized Bike • (10) Eternal Cycling Jerseys • Distributor Incentives • Athlete Experience – VIP Access to Ironman Event • VIP Pre-Race Dinner • VIP Breakfast during the Swim • VIP access to Bike Course • VIP access to Post Race Party Keith on this slide I need: Mock ups of the Eternal/Ironman POS We need to look up a Specialized brand bike and then design the eternal wrap for it Champion system branded cycle jersey

  12. Ironman 360 Activation • Keith I want to design a circular plan illustrating what I sales can activate with along with marketing functions. We can design together

  13. Irongirl Sales Programming • Eternal/Irongirl POS • Available Q2- April • Case Cards • Cooler Clings • Enter to Win POS (adjustments to Ironman POS with Irongirl logo) • Enter to Win Eternal Specialized Bike • (1) Specialized Bike • (10) Eternal Cycling Jerseys • (30) Entries into Irongirl Events throughout the country • Distributor Incentives • Entries to Irongirl Events throughout the country • Provide branded apparel to wear at race Keith on this slide I need: Mock ups of the Eternal/Irongirl POS We need to look up a Specialized brand bike and then design the eternal wrap for it Champion system branded cycle jersey

  14. Irongirl 360 Activation • Keith I want to design a circular plan illustrating what I sales can activate with along with marketing functions. We can design together

  15. Event Activations • Keith I would like a map of the US and be able to put IM logos where the Ironman events are and Irongirl logo where the Irongirl events are.

  16. Mermaid Series • Mermaid Series is a welcoming community that inspires women from various backgrounds to reach their full potential by providing Triathlons, Duathlons, and Endurance running events to reach their goals • Eternal Water is the “Official Hydration Sponsor” for the 2014 Season • $3K and 10,000 bottles • Mermaid Series has 6 Events in 2014 • Mermaid Series San Diego, February 8th, 2014 • Half Marathon, 10K, 5K • Mermaid Series Arizona, February 23rd, 2014 • Half Marathon, 10K, 5K • Mermaid Series East Bay, May 10th, 2014 • 18 Mile, Half Marathon, 10K, 5K • Mermaid Series Alameda, June 8th, 2014 • Sprint Triathlon and Duathlon • Mermaid Series Capitola, October 10th, 2014 • Spring Triathlon and Duathlon • Mermaid Series San Francisco, November 9th 2014 • 10 Mile, 10K, 5K Keith on this slide I need: State of California and Arizona with Mermaid Series logo on each location for the event

  17. Mermaid Series 360 Activation • Keith I want to design a circular plan illustrating what I sales can activate with along with marketing functions. We can design together

  18. Camp Pendleton Event Series • The Camp Pendleton Event Series is offered to the public as well as the 38,000 military family members occupy housing aboard base, and with a daytime population of 70,000 military and civilian personnel, Marines, Sailors and their families rely on the surrounding communities for retail goods and services not available on base. • Eternal Water will be the “Official Water Sponsor” for the 6 events in this series • In kind donation only • Events this Series include: • Hell Fire Fat Tire Mountain Bike Race, March 22nd • Heartbreak Ridge Half Marathon, 10K, 5K, 1K Kids, April 12th • World Famous Mud Run Pendleton, May 31, June 1st, 7th, & 8th • Semper Tri & Devil Duathlon, August 2nd • Tour De Camp Pendleton, October 4th • Water Warrior Beach Festival, October 25th

  19. Pendleton Base 360 Activation • Keith I want to design a circular plan illustrating what I sales can activate with along with marketing functions. We can design together

  20. Southern Arizona Roadrunners • The Southern Arizona Roadrunners is a not-for-profit organization dedicated to promoting health and fitness in Tucson and Southern Arizona through running and walking. • Eternal Water is the “Official Water Sponsor” for 4 events and “Presenting Sponsor” of the BE TUCSON Women’s 5K • SAR Events include: • Sunrise in Old Tucson Trail Run, January 26th • BE TUCSON Women’s 5K, February 23rd • Meet Me Downtown 5K, May 31st • Saguaro Labor Day 8K, September 1st • Get Moving Tucson Half Marathon & 5K, October 19th

  21. BE TUCSON 5K 360 Activation • Keith I want to design a circular plan illustrating what I sales can activate with along with marketing functions. We can design together

  22. Culture Events • McDowell Mountain Music Festival – AZ • (100) :30 commericialswith MMM radio sponsor “The Peak” driving sales back to retail • (3) Radio remotes at retail locations • Presence in programs, banners and handouts • On site vendor for Water at the Festival • Water in all VIP area’s • Perfect Retail Partner – Circle K • Scottsdale Culinary Festival - • Official Water Vendor of the Festival • (100) :30 commericials with MMM radio sponsor “The Peak” driving sales back to retail • (3) Radio remotes at retail locations • Presence in programs, banners and handouts • Perfect Retail Partner – AJ’s

  23. Social Media • (Elise to provide current facebook data….gender age demo numbers)

  24. Social Media • Campaign plans • Contests • Twitter/Instagram mentions

  25. Influencer Activations • Jason Terry is an Eternal Athlete for 2014 • (2) Twitter posts per week (eight per month) about Eternal Water. • (1) Facebook post per month about Eternal Water. • (2) Instagram posts per month about Eternal Water. • (3) of Jason Terry’s basketball jerseys autographed by Jason Terry. • (2) basketballs autographed by Jason Terry. • Reasonable promotion of Eternal Water in NBA settings. • “Practice with the Player” Day to exceed no more than 2 hours • Photo shoot to exceed no more than 4 hours • 3 sets of (2) tickets to any in season Brooklyn Nets game

  26. Epic Records • Eternal Water will be the official water for the Epic Records office in New York • Eternal Water will be providing Epic Records with 600ml and/or 1L bottles in pallet form to be delivered to the New York office • Eternal Water will provide refurb kits for 2 refrigerators to brand areas of the Epic Records office • Epic records will provide Eternal Water with: • 2 twitter posts • 1 Facebook post a month with photos either of an artist drinking the water or social gathering at the office of some sort where water is featured  • Epic records will provide some pictures to Eternal Water of the water in office (i.e. Coolers, people drinking it, etc) for internal/social use • Concert tickets and artist meet and greets are still under negoiation

  27. The End

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