1 / 5

Utility

Utility. Mr. Thompson. Utility. The attributes of goods/services that make them capable of satisfying consumer wants/needs The added value due to marketing activities. Benefits cont’d….

ula
Télécharger la présentation

Utility

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Utility Mr. Thompson

  2. Utility The attributes of goods/services that make them capable of satisfying consumer wants/needs The added value due to marketing activities

  3. Benefits cont’d… • Think about Utility in the context of ADDING VALUE to the product/service in the eyes of the customer • Form Utility: changing raw materials into useable goods – taking parts of lesser value and combining them to make a product of greater value • Place Utility: having a product where customers would prefer to buy it - location

  4. Benefits cont’d… • Time Utility: making a product/service available to the customer at a certain time – e.g. 24 hr stores, extended hours before Christmas, online chat help, etc. • Possession Utility: exchanging a product for money/payment – the more options provided, the greater the utility – e.g. cash, credit, debit, layaway, installment, etc. • Information Utility: providing information about the product/service – e.g. brochures, salespersons, food labels, displays, posters, owner’s manual, websites, etc.

  5. Research a company and evaluate it based on the utility it provides to the customer: Describe how the company uses each type to add value to its products/services – give examples and suggest how that example satisfies the customer in a superior way to another method

More Related