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Innovative Business Model for PowerBlocks: Revolutionizing Residential Lighting Solutions

PowerBlocks is transforming the residential lighting market aimed at young professionals aged 20-40. With a focus on flexibility and value-driven design, our adaptable lighting solutions deliver targeted brightness. We explore diverse distribution channels, including direct online marketing and mass retailers like Walmart and IKEA. Our strategy encompasses customer insights from interviews to lock down pricing and design, ensuring our products meet market demand. We strive to establish ourselves as a leader in residential lighting within the next five years.

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Innovative Business Model for PowerBlocks: Revolutionizing Residential Lighting Solutions

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  1. The Blockheads PowerBlocks Ben Ale Nick Max

  2. 2/8/11 Powerblocks Business Model DesignMarketingCust. Experience -Online ads -Prod. reviews Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers Better lighting thru flexibility: -More/less light -Directed light Young professionals (20-40 yrs) Design IPBrand -Online – direct and mass market Value-driven Asset Sale

  3. Channel options . . . n = 8 channel interviews Direct online(www.powerblocks.com) Customers Mass market online(Amazon.com, eBay.com, etc.) -15% Mass market retail(Walmart, Target, IKEA, etc.) -25% Lighting showrooms(SF Lights, Berkeley Lighting, etc.) -60% Online lighting distributors(lightinguniverse.com, bellacor.com) -60%

  4. Create customer differences n = 8 channel interviews Direct online(www.powerblocks.com) Customers Mass market online(Amazon.com, eBay.com, etc.) -15% Mass market retail(Walmart, Target, IKEA, etc.) -25% Lighting showrooms(SF Lights, Berkeley Lighting, etc.) High-end Customers -60% Online lighting distributors(lightinguniverse.com, bellacor.com) -60%

  5. Who is the customer? • n = 8 new interviews • Can afford $$$, but don’t want to spend on lights • Go to Target, Wal-Mart, IKEA, Amazon.com for lights • Like shopping online, will browse, read reviews, buy online Distribute through online channel – direct and Amazon

  6. The future: residential lighting leader Now 2 years 5 years

  7. Next steps • Talk to more customers – zero in on price they’d pay for our value prop • Lock down on initial design, so can start more thorough costing – can we make it cheap enough?

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