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The Health Consequences of Smoking: 50 Years of Progress A Report of the Surgeon General

The Health Consequences of Smoking: 50 Years of Progress A Report of the Surgeon General. 1964. 2014. 50 th Anniversary of the 2014 Surgeon General’s Report (SGR 50) . Promote findings throughout the year: In earned and social media work;

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The Health Consequences of Smoking: 50 Years of Progress A Report of the Surgeon General

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  1. The Health Consequences of Smoking:50 Years of ProgressA Report of the Surgeon General 1964 2014

  2. 50th Anniversary of the2014 Surgeon General’s Report(SGR 50) Promote findings throughout the year: • In earned and social media work; • With stakeholders, constituents or decision-makers; • At meetings or conferences; • Special events or forums.

  3. Access SGR50 Resources www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/index.htm You can order print versions of Full Report/Supplements, Executive Summary and Consumer Guide: http://apps.nccd.cdc.gov/osh_pub_catalog/PublicationList.aspx www.surgeongeneral.gov/initiatives/tobacco

  4. Web Banner and Badges Web Banners and Badges link to the Surgeon General’s web site. • Upload on web site • Use in social media channels or blogs • Share with partner organizations. • Distribute to media for their on-line formats www.surgeongeneral.gov/initiatives/tobacco/resources.html#badges

  5. The Health Consequences of Smoking: 50 Years of ProgressA Report of the Surgeon General • Full reportwww.surgeongeneral.gov/tobacco • Executive Summarywww.surgeongeneral.gov/library/reports/50-years-of-progress/exec-summary.pdf • Supplemental Evidence Tables, individual Chapters and Appendiceswww.surgeongeneral.gov/library/reports/50-years-of-progress/50-years-of-progress-by-section.html

  6. Fact Sheet • Supports the major conclusions of the report. • Use the fact sheet • As a handout at events, meetings. • Post facts on social media—Facebook, Twitter, Instagram, etc.; • Provide to reporters. English: www.surgeongeneral.gov/library/reports/50-years-of-progress/fact-sheet.html Spanish language: www.surgeongeneral.gov/library/reports/50-years-of-progress/hoja-informativa.html

  7. Consumer Guide and Infographics • Distribute to: • Key local partners; • Posting in reception areas; • Physicians working in smoking-related health fields; • Decision-makers. • Use infographics from the Guide: • On social media and websites; • Share with reporters; • Include in newsletter articles or blogs. Consumer Guide: www.surgeongeneral.gov/library/reports/50-years-of-progress/consumer-guide.pdf • Infographics: • www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/infographics/index.htm

  8. Feature Article:50th Anniversary Report on Smoking and Health • Post on your web site or send to your list-serv, with local contact information. • Send to weekly local health tabloid-sized newspapers (distributed at local libraries, businesses, salons, etc.) www.cdc.gov/features/2014smokingreport/

  9. Plain-language PowerPoint Deck • Summarizes key findings. • Use the deck to deliver the presentation at meetings, conferences or on webinars. www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/ppts/general-audience-presentation.pptx

  10. PSA, Videos and Podcasts • Dispense to local TV stations • Upload on social media platforms—Facebook, Twitter, YouTube, etc. • Use as component in brown bag presentations. • Have on loop at exhibiting booth for participants at conferences, health fairs, and/or other appropriate presentations. • Distribute to doctors’ offices, hospitals for their in-house channels. 5.6 Million Children PSA www.youtube.com/watch?v=6dJ_vKN4h58&list=UUiMg06DjcUk5FRiM3g5sqoQ&feature=c4-overview

  11. Video and Podcasts • Video Vignettes • Tips Campaign Changed their Lives • The Way Things Were • Changing Social Norms to Reduce the Acceptability of Smoking • Podcasts • Clearing the Air • Confronting Ceremonial Tobacco Use among Native American Tribes

  12. #SGR50 Photo Sharing Initiative Create a Sign Take a Photo #SGR50 Post the Photo Spread the Word #SGR50

  13. Ideas for Including SGR50 at Conferences and Meetings • Participate in the photo-sharing initiative • Use infographics in conference program materials • Provide flyer in conference program or registration materials • Secure a letter from the Surgeon General or CDC/OSH leadership to conference attendees • Screen PSA and/or video products or run on continuous loop • Use plain-language PowerPoint to provide a presentation or ask if OSH staff can present

  14. 50th Anniversary of the Reports of the Surgeon General Exhibit To request the exhibit: http://tobaccotimeline.org/contact-us/

  15. Stay Up-to-Date • To receive email updates about new resources, please send a message to: INFO2014SGR50@CDC.GOV Put “subscribe” in the subject line • Follow OSH on Twitter @CDCTobaccoFree. • Follow and use the official #SGR50 hashtag in your own Tweets about the report. • Follow CDC Tobacco Free on Facebook, YouTube and Pinterest www.cdc.gov/tobacco/stay_connected/index.htm www.cdc.gov/tobacco/stay_connected/index.htm

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