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Social Media Marketing

Social Media Marketing. Thomas Cook. What is Social Media?. It ’ s people communicating with each other virtually It ’ s the ability to create and distribute your own content at minimal cost. Why use Social Media?. Social Media is NO fad 73% of internet users have read a blog

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Social Media Marketing

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  1. Social Media Marketing Thomas Cook

  2. What is Social Media? It’s people communicating with each other virtually It’s the ability to create and distribute your own content at minimal cost

  3. Why use Social Media? Social Media is NO fad 73% of internet users have read a blog 57% have joined a social network 400+ million active users on Facebook 50% log on daily – 25 comments/mo – 2 Fan pages added per month Some SM Facts…

  4. Set Social Media Goals… Brand awareness Drive website traffic Build credibility and trust Educate and inform

  5. Gary on CNN - Wine Library.TV

  6. Some of the 10 Commandments of Social Media Be authentic and yourself “People don’t care what you know until they know that you care” Give ideas and information away freely Don’t stop everything else that’s working for you - SM is another business pillar Time to be spent per day on SM?

  7. Three Principal Elements of Social Media Blogging Video Facebook Do these three and you’ll have an effective SM business strategy in place

  8. Blogging Centre piece of your social media strategy Biggest advantages Place an ad and it’s gone the next day - write an article and it’s archived forever Don’t need HTML training Speed of implementation - can have a post up in 30 minutes or less Low cost – host for free to $50/month

  9. Blogging Option to focus on small, niche market(s) easily You can be the expert - show your knowledge and expertise Create original content not available anywhere else Opportunity to build your brand Chance to engage with your audience

  10. Blogging General content blogs www.BLOGTorontoRealEstate.ca www.Miamism.com Neighbourhood / niche market www.LivingInCityPlace.ca www.CondoLivingDowntownToronto.TV Specific Location www.StoneyLakeCottageRental.com

  11. Blogging Rules Articles don’t have to be long BUT they should be right... NO spelling or grammatical errors Content needs to be of value to your readers Write as if you’re speaking to ONE person Be consistent in posting new content - ideally at least twice per week

  12. Blogging Rules Format your blog post Use bold-larger fonts in section titles Paragraphs should be maximum 3-4 lines long Use a readable, uniform font size throughout Add images, photos, video

  13. Blogging Rules Format your blog post • Use www.Picnik.com to ‘pimp’ your photos • Set up different article categories to organize your blog for the reader • Add a ‘related’ call-to-action

  14. Where to get blog content? Evidence of Success stories Write a compelling story about people you’ve helped – they’ll emotionally connect and identify you as someone who can help them Best ads in the world are stories !! Show people how to solve a problem OR how you solved one for them

  15. Driving traffic to your blog Add blog content BEFORE starting to promote it Use your Email signature

  16. Drive traffic to your blog Business card – envelopes – vehicle wrap Craigslist ads Use Search Engine Optimization (SEO) key words in every article title, first paragraph and in the ‘SEO pack’ in Wordpress Link via Email newsletters - www.ConstantContact.com

  17. Drive traffic to your blog • Link on Facebook FAN page to articles • Comment on online newspaper articles with a link back to your blog • Measure your traffic with Google analytics

  18. VIDEO Advantages Can be very personal If a picture is worth a 1000 words, then video is worth 10,000 words Can increase lead generation by 30% Average video length is 3.5 minutes Call them ‘episodes’ or ‘series’ Progress – NOT Perfection – just do it !!

  19. Video Examples ‘Steak Out’ video – using humour to make a point

  20. More Video Examples Client Testimonials www.WhatYouSaidAboutUs.com Create YouTube channels www.TorontoRealEstate.TV www.TorontoCondos.TV Listing videos www.TorontoRealEstate.ca and click on the ‘Hot Properties’ link

  21. Content Ideas Video homes if one buyer can’t make it OR if the buyers are out of town Video your listing ‘Pick Of The Week’ If it’s new construction, send video updates of construction progress to your buyer Video the home once they’ve bought and send to out-of-town family/friends Showcase your listings

  22. Content Ideas Client testimonials Buyer or Seller education – Webinars Niche marketing for specific condo buildings or neighbourhoods www.CondoLivingDowntownToronto.ca Interviews on real estate related topics www.MiltonDailyHomes.com – daily ‘newest listings’ video updates to an email database VLOG to loyal viewers - www.IanWatt.com

  23. Equipment-Software Options Any camcorder Kodak PlayTouch – HD video with image stabilization, remote control & microphone jack Has a USB connection to allow direct YouTube uploads

  24. Facebook Easiest to get started & become a member Set up various friends lists - Personal friends, Clients, Realtors, etc - segregate your communications and what you share online Set up your personal ‘vanity’ FB name www.Facebook.com/username www.Facebook.com/ThomasCookREMAX

  25. Facebook • Add friends - check by name/email, send username link in emails inviting people to become a friend – webpage sidebar link • Be selective on who you add as friends – no local Realtors • NO sales pitches on ‘Friend’ page - keep it personal – “to know you is to love you”

  26. Rules Of Engagement 80/20 rule - 80% of the time you should be engaging in other people’s conversations & 20% of the time posting about what’s happening in your, and your family’s life Respond to client’s needs - create ongoing dialogue

  27. Rules Of Engagement Make your Facebook connections very personal – celebrate birthdays or other events

  28. Set up a FAN or Business Page This is where you do business on FaceBook Add in your content BEFORE making it live – blog posts, videos, photos, profile, etc Link to your blog content with enticing headlines and teaser text on your FAN page

  29. Set up a FAN or Business Page • Solicit your first 25 Fans • Set up your Fan Page vanity name (www.Facebook.com/username) • www.Facebook.com/TorontoRealEstateTeam • www.Facebook.com/RealEstateTechnologyIdeas

  30. Promote Your FAN Page Add links on all your web pages – Use a Facebook FAN box Use your vanity URL in all your email communications, property feature sheets, business cards, etc HAVE FUN WITH SOCIAL MEDIA - It’s a great feeling to reconnect with past clients and build new relationships

  31. Websites To Check Out… www.Inman.com www.ActiveRain.com www.Mashable.com www.AgentGenius.com www.TinyURL.comorwww.Bit.ly www.MyByReferralOnly.com www.MarketingMonday.com www.Hipcast.com www.ThatInterviewGuy.com www.AreWeConnected.com www.AnnounceMyMove.com

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