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Comprehensive Marketing Plan for Bianca Rose Dance Company

The Bianca Rose Dance Company, led by Bianca Babin, offers a unique experience in both competitive and recreational dance. Our diverse services include a range of professional dance classes, dance wear/accessories, and after-school childcare programs that instill core values in children. We cater to middle to upper-class families with children, focusing on those with a bachelor's degree or higher and a household income exceeding $75,000. Our SWOT analysis reveals strengths in our service variety, while our opportunities leverage social media feedback.

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Comprehensive Marketing Plan for Bianca Rose Dance Company

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Presentation Transcript

  1. Marketing Plan: Bianca Rose Dance Company Bianca Babin

  2. Company Overview • What we provide • Professionals • Competitive & Recreational • Dance wear/accessories • Childcare • Why we are better than the rest • Afterschool childcare program • Scholarships • Instills value

  3. Target Market • Middle to upper class • Parents with 1- 4 children • Having obtained a bachelor’s degree or higher • Combined household income of $75,000 or more

  4. SWOT • Strength: • Diverse services • Opportunity: • Surveys on Facebook • Weakness: • New company/not well known • Threats: • Other dance studios

  5. Financial Projections

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