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Unit Five

Unit Five. Language and Communication. Language is Symbolic. There is an arbitrary connection between words and the ideas or things to which they refer. This symbolic nature of communication allows us to communicate in ways that wouldn't otherwise be possible. . Semantic Rules.

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Unit Five

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  1. Unit Five Language and Communication

  2. Language is Symbolic • There is an arbitrary connection between words and the ideas or things to which they refer. • This symbolic nature of communication allows us to communicate in ways that wouldn't otherwise be possible.

  3. Semantic Rules • Semantic rules are the ways in which users of a language assign meaning to a particular linguistic symbol. Such rules make it possible to agree that an apple is a fruit you eat and a bike is something that you can “ride.” • Semantic Misunderstandings

  4. The Impact of Language • Naming and Identity • Credibility and Status • Affiliation, Attraction and Interest • Power • Sexism and Racism

  5. Uses and Abuses of Language • Precision and Vagueness • Ambiguous Language • Abstraction • Euphemism • Relative Language • Static Evaluation

  6. Responsible Language • It statements • But Statements • I, You and We language

  7. “I Language”

  8. “You language”

  9. “We language”

  10. Gender and Language • Approach 1: Fundamental Differences • Approach 2: Important Differences • Approach 3: Minor Differences

  11. Language and Culture • High Context Cultures • Low Context Cultures • Differences in Communication styles

  12. Linguistic Relativism • The notion that the worldview of a culture is shaped and reflected by language that its members speak. • The Sapir-Whorf Hypothesis

  13. Conclusion This concludes Unit Five Language

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