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What to look over

What to look over. Steps in research process Parts of MIS: (Input, Storage, Analysis, Output, Decision Making) Ways to conduct primary research Surveys Test Markets Observations Simulations Types of data: Secondary, Primary Internal, External Types of questions:

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What to look over

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  1. What to look over • Steps in research process • Parts of MIS: (Input, Storage, Analysis, Output, Decision Making) • Ways to conduct primary research • Surveys • Test Markets • Observations • Simulations • Types of data: • Secondary, Primary • Internal, External • Types of questions: • Open Ended, Close Ended • Qualitative, Quantitative

  2. Bonus Question! • Please answer on the back of your quiz. Use complete sentences to receive full credit! Bonus: Explain the research problem for our research endeavor for the new school store. Explain how your results helped to answer the research problem. Chapter 1

  3. Vocabulary activity Instructions: on your piece of paper write and define the term you were given. Using the craft supplies made available to you, draw an image that will represent the term. • Table 1:Net worth • Table 2: Profit • Table 3: Margin • Table 4: Sales revenue • Table 5: Cash flow • Table 6: Equity • Table 7: Credit

  4. Unit 5: Financing Marketing Activities Mrs. Brink/ Marketing principles Chapter 1

  5. Financing and Marketing • Financing deals with raising and allocating funds for various business activities such as marketing • Where does the money come from? • Investors • Give $ to company in return for equity • Equity=% of ownership, worth in company • Stock Holders: buy a portion of ownership in company in return for dividends • Sales

  6. Investing • Investors look at several things when lending money • Net worth of company • Potential return on investment • Future potential growth of the business • Investing comes in two forms • Equity • Debt Chapter 1

  7. Investing: Equity Capital • Equity Capital • money invested in a business in return for a share in the profits/ownership of the business • Sources of equity include: • Personal Contributions • Friends and Relatives • Venture Capitalists • individuals and companies that make a living investing in startup companies Chapter 9

  8. Investing: Commercial Bank Loans • debt capital • money loaned to a business with the understanding that the money will be repaid • WITH INTEREST! • secured loans • loans that are backed by collateral • collateral • property that the borrower forfeits if business defaults on the loan • Unsecured Loans • loans that are not guaranteed with collateral • only made to creditworthy customer Chapter 9

  9. How do businesses generate funds? • Sales revenue: Money generated from sales of product • This number does not show expenses taken from revenue • Profit: total amount of money available to business • Sales revenue—Expenses= Profit • Margin: The amount of money made from each individual sale of a product • Price of product—cost of the product=margin Chapter 1

  10. Creating Budgets • Marketing requires carefully allocating funds • A LARGE PORTION OF PROFITS GO RIGHT BACK INTO MARKETING ACTIVITIES---UP TO 20% • Budgets show how much will be spent and where!

  11. How do we find out what is available? • Financial Statements • Cash Flow: shows money in, money out of business in a time period • Income Statement: more in depth explanation of where your money came from and sales generated • Company Case Study Chapter 1

  12. What can impact funds? • Bad pricing practices • Underpricing=loss in profits • Overpricing=loss in revenue • Bad investments • Losing money investing in activities • Paying investors interest • Low credit scores • Credit=how reliable you/your business are in the eyes of lenders Chapter 1

  13. Personal Finance Chapter 1

  14. Personal Credit and Financing • Credit score: a number that represents how “trust worthy” you are when it comes to lending • Investors care! • For sole proprietors and partnerships personal credit scores can impact the financial well being of business • 350-850 points • The higher your score, the better! • Majority of scores are in the 600-700 range • 700 and above are considered "prime" and can get you much better interest rates on loans • Scores change every 3 to 6 months Chapter 1

  15. Credit Score Activity • You are a partnership! • The number on your post-it represents your credit score • WHEN YOU ARE DONE START WORKING ON COLLEGE PERSONAL BUDGET

  16. Credit Score Activity • Table 1: 650 • Table 2: 575 • Table 3: 675 • Table 4: 750 • Table 5: 800 • Table 6: 850 • Table 7: 500 • Table 8: 725 Chapter 1

  17. Closing • College Budget Individual Activity • Located on the class website! • Pick a college of your choice • Tomorrow: • GUEST SPEAKER! • Mr. Beuher from Delta Community Credit Union Chapter 1

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