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Insert Clever Project Title Name Here

Insert Clever Project Title Name Here. Amina Horozic Kurt McCulloch Ryan Opina Lindsay Wolff Logsdon. Fall 09. CCA dMBA : Innovation Studio. Howdy. This is Earth. It’s home to all sorts of fun. Winding Roads = Fun. Going Fast = Fun. Driving = Fun. but. ...with pleasure comes pain.

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Insert Clever Project Title Name Here

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  1. Insert Clever Project Title Name Here Amina Horozic Kurt McCulloch Ryan Opina Lindsay Wolff Logsdon Fall 09 CCA dMBA : Innovation Studio

  2. Howdy. This is Earth. It’s home to all sorts of fun.

  3. Winding Roads = Fun

  4. Going Fast = Fun

  5. Driving = Fun

  6. but...

  7. ...with pleasure comes pain.

  8. The joy of driving brings about certain problems.

  9. Pollution = NOT Fun

  10. Concrete Jungle = NOT Fun

  11. Waste = NOT Fun

  12. P A R A D O X

  13. I love to drive. I love my car. P A R A D O X My car is ruining the Earth. I need the Earth to drive.

  14. Environmentalist +/- Car Nut Bias #1

  15. Environmentalist +/- Car Nut Bias #1 In target: car enthusiasts GM historians advertisers pragmatic environmentalists Outliers: back-to-earthers localists mass-transit advocates strict traditionalists petroleum interests

  16. Power vs. Utility Bias #2

  17. Power vs. Utility Bias #2 Outliers: strict utilitarians police car insurance carriers drivers-by-necessity skewed towards women In target: engineers road-trippers classic car buffs young-at-heart skewed towards men

  18. Lack of progressive leadership vision. Bias #3

  19. Lack of progressive leadership vision. Bias #3 In target: change agents government oversight committees J.D. Power and Associates Consumer Reports Outliers: current GM leadership petroleum executives status quo keepers

  20. How do we get to “Happy”?

  21. Why can’t my car be more...human?

  22. Car as an Organism? Why? Why not?

  23. Car could : Think, Network, Purify ?

  24. In return, would it be loved and be part of life?

  25. The automobile as you have never imagined.

  26. Not an object.

  27. Not an extension of Me. But a part of We.

  28. How does the next generation of cars move towards systems thinking while maintaining the personal extension humans know and love? Find out : December 2009.

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