1 / 39

Social Media Marketing

Join us for our workshop “It’s All About Conversion” in November, where you'll learn effective social media marketing strategies tailored for law firms. Discover how to enhance your online profile and boost engagement across platforms like LinkedIn, Twitter, and Facebook. With hands-on activities, expert tips, and networking opportunities, you will gain the skills necessary to raise your firm's online presence and connect with potential clients. Don’t miss out on the chance to win one of two free places!

uriah-wright
Télécharger la présentation

Social Media Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media Marketing

  2. Win one of two free placesat our “It’s All About Conversion” workshop in November What’s the largest number of followers I know of for a law firm?

  3. Show of hands

  4. Am I bovvered? Lauren is! £27,278 £20,896 £100,000

  5. Social Media Engagement Model Highly Targeted CONNECT CONVERSE Highly Engaged Unengaged SHARING BROADCAST Un Targeted

  6. Social Media Marketing • It’s all about raising your profile • It takes time and commitment • Listen -> Talk -> Engage • It’s not about technology • Relax: it’s traditional legal marketing • Word of mouth reputation is the result

  7. 10 The ruleof

  8. Outlook Connector

  9. Build reputation via signposting

  10. What about for recruitment help?

  11. LinkedIn advertising • Company size, Industry, Geography

  12. LinkedIn Actions • Improve your Company profile + add image • Build your connections • Firm wide competition (1,766 to 2,661) • P.S. Connect with me on LinkedIn • “Nudge” people (endorse/recommend) • A “button” on your staff profile won’t do it! • Make some “LinkedIn” time each week • Join some Groups. Start one? • Try LinkedIn ads (B2B)

  13. Blogging • Needs to be regular • Pithy & opinionated, not sanitised • Share the load • Do it off the main website (SEO benefits) • Ghost writers? • Lawyers/trainees blogging in their name • Sector specific blogs? • Use the content for newsletters & social media linking

  14. Examples

  15. Twitter • What can you say in 140 characters? • Try and post a tweet once per day • Don’t post TOO often, you lose followers • Design a background • Sector specific Twitter accounts • Re-tweet to build relationships • Hootsuite – use to schedule Tweets

  16. Do you need to be careful? Yes.

  17. Twitter clinics

  18. Use your Twitter background

  19. Retweet to build relationships

  20. Twitter -> Web -> Print

  21. Hootsuite – save time! Conscious can “connect” with 3,466 people on LinkedIn

  22. YouTube marketing

  23. Does video drive website engagement?

  24. You bet!

  25. Facebook • Not just for “the kids” • “Listen” first, what are others saying about you? • Who in your firm has a Facebook profile? • Engaging with the younger generation for recruitment

  26. “Like” & win!

  27. Get a decent Facebook page

  28. Competitions

  29. Facebook advertising • Sex • Age • Status • Geography • Events (Birthday, Moving house) • Education (Level, establishment) • Employment • Interests • Connections (via Fans)

  30. Google+

  31. Google Authorship

  32. Pinterest

  33. http://www.conscious.co.uk/presentations

More Related