1 / 13

Competitive Sleuthing & Website Analysis

Learn how to conduct competitive sleuthing and website analysis for ImpactOnlineMarketing.com to improve online marketing strategies. Utilize tools like MozBar, Rank Tracker, and more for insights on site performance, SEO, backlinks, and keyword ranking.

uriah
Télécharger la présentation

Competitive Sleuthing & Website Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Competitive Sleuthing & Website Analysis ImpactOnlineMarketing.com

  2. Pages Indexed – Google • Go to Google.com • Type in: site:nameofdomain.com • Type domain name you are researching after site: • Do NOT leave a space after the colon (:) • Google returns info that shows pages indexed ImpactOnlineMarketing.com

  3. On-site Optimization – Manual Site Review • View home page and 2-3 other key pages on site (products, services, informative pages) • Check page titles (headline) and check words used) • Check source code and look for strong keyword use • Keys that on-page SEO is not being done well when viewing source code • Home page has either site name only, or worse, says “Home” • A key page (like products page) uses a title tag like “Products of XYZ Company” instead of using a specific keywords / product names ImpactOnlineMarketing.com

  4. Keyword Ranking - Rank Tracker • Free download at: http://www.link-assistant.com/rank-tracker/download.html ImpactOnlineMarketing.com

  5. Rank Tracker (Screen 2) ImpactOnlineMarketing.com

  6. Rank Tracker (Screen 3) ImpactOnlineMarketing.com

  7. Rank Tracker (Screen 4) ImpactOnlineMarketing.com

  8. Rank Tracker (Screen 5) ImpactOnlineMarketing.com

  9. Site & Page Importance - MozBar • Free download at: http://moz.com/tools/seo-toolbar • Assess site/page strength of competitors that rank well for good keywords • Go to Google, type in keyword, see who ranks on page 1 for those keywords • Are they using on-page SEO to rank well for those keywords? ImpactOnlineMarketing.com

  10. Backlinks & More – Open Site Explorer • Access by going to: http://opensiteexplorer.com • Compares up to 5 websites • Limited information with free version • Lots of link detail for your own site • Lots of other information to explore ImpactOnlineMarketing.com

  11. Site History – Way Back Machine • WayBackMachine.org -> redirects to http://archive.org/web/ • Shows history of websites via web crawl screes captures of site over time • Click years, then dates with circles to get to former screen captures • Navigation sometimes works to explore interior pages of the website ImpactOnlineMarketing.com

  12. Site Performance – Marketing Grader • MarketingGrader.com (a service of HubSpot) • Scores any site on five areas: Blogging, Social, Lead Generation, SEO and Mobile • Provides an overall score • Offers checklists and information about what’s good and what needs help • Links to helpful resources to improve site ImpactOnlineMarketing.com

  13. Other Competitive Sleuthing Tools • Screaming Frog • http://www.screamingfrog.co.uk/seo-spider/ • Competitive SEO research tool • Download free for Firefox and Chrome • Best for keyword effectiveness and duplicate content • http://www.entrepreneur.com/article/229350 -> • 37 Marketing Tools to Spy on Your Competitors • http://www.entrepreneur.com/article/229350 -> ImpactOnlineMarketing.com

More Related