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SEGMENT - Key Lessons in Gdynia

The Gdynia segment highlights essential lessons for partners in designing effective campaigns. It emphasizes the importance of aligning target groups across partners to enhance relatability to ideas and outcomes. Innovative thinking and bold ideas are crucial when planning. Taking risks, like the "Walking Bus" initiative in primary schools, can yield positive results. However, budget constraints may limit large campaigns across all segments. Additionally, the segmentation process can be resource-intensive, and finding qualified entities for segmentation can pose challenges.

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SEGMENT - Key Lessons in Gdynia

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  1. SEGMENT - Key Lessons in Gdynia

  2. KEY LESSONS - • Target groups for all the partnersshould be the same - opportunity to relate to the ideas and the results • Whendesigning the campaign - thinkinnovative, have „big” ideas • Takingriskcanoftenbringverypositiveresults Eg. Introducing„Walkingbus” initiativein primary schools • The budget is not sufficient for „big” campaigns for all the segments • Car Contemplators - small actioncomparing the other „car owning” segments • Segmentation process is very time and money consuming • it is not always easy to find the qualified entity to conduct the segmentation

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