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Gdynia campaigns in SEGMENT

Gdynia campaigns in SEGMENT. NEW EMPLOYEES (status seekers , reluctant pragmatist , car contemplators ) The campaign will be implemented in the 7 companies , which agree d to ta ke part.

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Gdynia campaigns in SEGMENT

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  1. Gdynia campaigns in SEGMENT NEW EMPLOYEES (status seekers, reluctantpragmatist, car contemplators) The campaign will be implemented in the 7 companies, which agreedto take part. We have invited 9 companies, which together employed at least 224new employees in the year 2011. NEW PRIMARY SCHOOL PUPILS (dissatisfieddrivers, image-consciousinteders and car contemplators) We will organise a walking bus plus a promotion campaign of walking to school in primary schools. Our total target is 12 schools and 1700 pupils. NEW PARENTS (Status seekers, scepticalintenders, conscious car addicts) Magazine and posters for new parents to read in 7 health centers. Total target groupis 2553.

  2. Gdynia campaigns in SEGMENT NEW EMPLOYEES Whoareourtargets? - status seekers, reluctantpragmatists Men, young, single/ married no children, work - career, cyclingistheonlyoption, cyclingis to letthemexpressthemselves, want to be fit, stand out of thecrowd, outgoing, fun-loving

  3. Gdynia campaigns in SEGMENT Ourcampaign: POSTERS

  4. Gdynia campaigns in SEGMENT CYCLING COMPETITION 30 newemployeestaking part fromcompanies– receivedfreebicycle service coupons, now 16 newemploeyeescycle to workregularly Cinematickets „Sustainableprizes” for 3 overallwinners

  5. Gdynia campaigns in SEGMENT

  6. Gdynia campaigns in SEGMENT POSITIVE BICYCLES

  7. Gdynia campaign in SEGMENT DECORATED BICYCLES

  8. Gdynia campaigns in SEGMENT COMPANY BICYCLES - A TASTER

  9. Gdynia campaigns in SEGMENT NEW EMPLOYEES Whoareourtargets? - car cantemplators Women Work full time Already use public transport a lot Likes public transport generally because has no alternative Feel worse than people who have a car – less mobile, dependent Would like Public Transport to be less stressful, have priority on roads, cheaper, less crowded and would like to have more information about bus services, Not convinced about environmental issues Very negative about cycling and walking

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